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Lush Branches into Cosmetics With New Colour Supplement Foundation

by Grace Gold (Subscribe to Grace Gold's posts)
Posted May 18th 2010 at 9:00AM  
1 Comment
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Lush's new Colour Supplement Foundation, shown here in Dark Pink. Courtesy photo.



Fans of Lush have come to expect 100% vegetarian, hand-made, fair trade and non animal-tested skin and body care options from the cult beauty brand.

And these Lushies -- the nickname for the fervent fans of the brand -- are all abuzz over the socially conscious brand's newest offering: color foundation.

Free of irritating mineral oil, the Colour Supplement instead contains light soya and bran vegetable oils that smooth pigment onto skin without clogging pores. Fresh rose petal infusion hydrates and soothes the complexion.

The shade range varies from light pink and light yellow to dark pink and dark yellow, which Lush claims will blend into a wide range of skin colors, depending on your undertone. The color can be finger-dabbed as concealer, mixed with moisturizer for a subtle tinted sheen, or applied straight on with a sponge for full coverage.

With mineral makeup all the rage in the "natural" beauty market, we wondered why Lush didn't take that route.

"The particles in mineral makeup -- like mica -- are so tiny they fall quickly through the air and can be inhaled easily into your lungs. Miners wear masks to protect against large volumes of these minerals! Experts say the long-term use and inhalation of minerals in makeup can lead to inflammation, irritation, and lung disease in women and girls," Lush said in a statement.

Now we know why our mineral makeup sessions so often end in a sneeze or cough.

And launching just in time for summer days spent beach and pool side, the Charlotte Island Body Tint is a gentle bronzed glow that leaves a sexy veil of shimmer on the skin.

Expect both newcomers to debut in stores and online on May 20th.

Bonus? 70% of Lush's products come 'naked' -- or unpackaged -- so you don't have to worry about fussing with wasteful plastic shrink wraps and containers.

Your nails will thank you.

Speaking of which, here's another thing they'll thank you for: A 14 day manicure.
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Filed under: Beauty, News, Skin & Body
Tags: foundation, lush, natural beauty, natural beauty products, NaturalBeauty, NaturalBeautyProducts
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