Creaseless cream color is a tall order in the beauty world, but waterproof cream color? Unheard of.
So when makeup legend and Make Up For Ever founder Dany Sanz flew in to New York City to debut her new Aqua Creams at a press event, we attended with great curiosity.
The French brand claims the shades are smudge-proof, tear-proof, and yes, even waterproof. The colors are all intensely pigmented with pearly finishes -- as Sanz believes that matte finishes are aging -- and a reflective glow captures youthful light and adds dimension.
The shadows contain a special blend of evaporating oils to transfer pigment spheres to skin with super strong hold, while filmogen polymers encase the pigments to seal moisture out and render them streak-proof.
Available in an electric range of 22 shades, we found that finger tips applied the smooth cream best, and that one stroke leaves behind vibrant pigment while softly blending in a back and forth movement makes for a more wearable, subtle finish.
Yet there was nothing subtle about Sanz's intentions while creating this product. Citing uses for everyone from synchronized swimmers to middle eastern women who deal with intense heat and humidity under burqas to even human cadavers, Sanz says it's the unconventional that inspires her the most.
"I like to find makeup solutions for extreme situations. Sure, it's nice to put makeup on a pretty girl, but she is already pretty without it. When I do makeup on a 60 or 70 year old, the wrinkles and texture of aged eyes are a much greater challenge. But when I see the difference, and how the product performs on older women, I feel so proud," says Sanz.
Available at Sephora starting in June (and exclusively for Sephora's Beauty Insiders now) the shadows will retail for $22 a piece, with two formulas made for use on eyes and cheeks or lips and cheeks.
As for Sanz's personal favorite shade? Her dramatic sunburst-orange locks reveal the clue.
"I love orange and women should not be afraid of it. Orange is not only aggressive, but can be so beautiful in shades of peach and coral too. If you have a stage light shining on you, there is nothing as striking as a vibrant coral lip," says Sanz.
The French do love drama.