Colgate is stepping up their game.
Known as a go-to brand for your average daily toothpaste, Colgate has now partnered with research scientists and dentists to launch a professional range of products that are available at the drugstore.
The new Pro Clinical line includes whitening, cleaning and renewal toothpastes that take their technology from a trip to the dentist's chair for a cleaning.
The Daily Whitening toothpaste is formulated with ProLuminex silica crystals that remove and prevent stains with exfoliation-like action. Meanwhile, Daily Cleaning contains Prophy-Silica buffers that are similar to what the dentist uses when your teeth are polished during a cleaning, while Daily Renewal is fortified with 1500 ppm of fluoride -- the highest amount allowed without a prescription -- to strengthen and solidify enamel, as well as protect teeth from corrosive food acids that cause decay.
Colgate claims that study participants saw results in as little as three weeks, with full results shown after six weeks of regular twice-daily brushing. We've used it for a week, and are already loving the results.
The brand is also offering coupons on their site for a discount while trying the new goods. Click here for a coupon.
Curiously interested? StyleList has secured a way for you to possibly try all three -- for free!
Be one of our ten winners, and you'll receive all three toothpastes delivered straight to your door.
To enter the giveaway:
-Leave a confirmed comment telling us about your current toothpaste of choice.
-The comment must be left by June 3, 2010.
-You may enter only once.
-Ten winners will be selected in a random drawing.
-Ten winners will Colgate's Pro Clinical Daily Whitening, Daily Cleaning and Daily Renewal toothpastes.
-Open to legal residents of the 50 United States, the District of Columbia and Canada (excluding Quebec) who are 18 and older.
Click here for complete Official Rules.