Anti-Aging Mass Products CEW 2010 Indie Beauty Awards

Anti-aging mass products in the running for the CEW 2010 Beauty Award. Photo: Courtesy of CEW

Call it the beauty Oscars. Every year, Cosmetic Executive Women (CEW) combs through thousands of product launches to reward the best new beauty products.

Now, we know what you're thinking -- wouldn't it be a dream to try out all the nominees yourself? Our thoughts exactly, so we asked our coworkers to sniff, spray, and smooth on the five different nominees in three award categories, and offer up their candid reviews. And we're are giving you the chance to win them!

We'll be serving up our reviews for the rest of the week, in a lead up to the CEW awards lunch on Friday (May 21), where we will be tweeting live. Yesterday, we tested out the Eye Treatment Product Finalists in the Mass category. Tuesday, we tested Hair Styling Product Finalists in the Mass category. And today, we're testing out the Anti-Aging Product Finalists in the Mass category.

Read on for our experiences, don't forget to enter to win them all by leaving a comment, below!

Olay Professional Pro-X Deep Wrinkle Treatment
"It gave my skin a very subtle sheen -- not an oily sheen but a healthy glow. I spot treated and put it only in areas where I think I have the deepest wrinkles -- my forehead and around my eyes. Definitely did not use a lot of product at a time which was nice. It went on smooth-- not greasy at all. It felt nice and my skin felt nice to the touch. I can't say my wrinkles are improved or gone, (i've only been using it for a week) but the few times I actually did catch myself in a mirror, I noticed that the overall look of my skin appeared healthier." - Allison Mezzafonte, Senior Home & Garden Editor, ShelterPop

RoC Multi Correxion Skin Perfecting System
"I liked the tiny scrubbers in this cleanser -- not at all rough, or too large like I've found with exfoliating cleansers before. Very gentle, and didn't make me break out, an impressive feat on its own. I really liked that the day cream had SFP 30 and I liked the amount of product the little pump on the cleanser and day cream doled out. I always feel unsure about the amount of product I'm using so I appreciated the portion control. As for the wrinkle banishing aspect: I only used this for 6 days, so it could be my imagination that the lines on my forehead look a little less deep. I'd say its a good product for younger gals who have some lines but are also concerned about using something too-oily that could cause acne. I'll continue to use it until its up, and then ill judge the difference before going out and buying a new set." - Amy Preiser, Associate Home & Garden Editor, ShelterPop

GoodSkin Labs Sculptinex Instant ReSculpting Face Treatment with Tensine and Resveratol
"While the GoodSkin Labs Sculptinex Instant ReSculpting Face Treatment applicator may appear to be intimidating, once I started "sculpting" my cleansed face with its firming concoction of oxygen and collagen boosting ingredients, I was way over my initial fear. I loved that it was not a thick mass of product and how it complemented my daily application of sunscreen. Throughout the day, I noticed enhanced moisture and a tightened skin sensation. I would definitely continue using this product, especially if it will help to keep people guessing what my real age is." - Dana L. Oliver, Assistant Editor, StyleList

Avon Products, Inc. Anew Clinical Derma-Full X3 Facial Filling Serum
"I found it to be very silky on the skin and to the touch which is one thing I love about a serum. I noticed that my face had a brilliant sheen after using it, but in the end it seemed like if I could use it for a longer period of time then I may get the full effect. I did feel that it smoothed my skin and filled it out a bit. I would use the filling serum again." - Jolie Novak, Senior Photo Editor, AOL Mediaglow

Garnier Nutritioniste Ultra-Lift Pro Deep Wrinkle Roller
"The Garnier Ultra-Lift Pro Deep Wrinkle roller was cool and a bit wet, but it felt smooth. It says that it is "for lifting and firming as well as plumping," but I didn't really notice much of a difference. It did make me feel like there was a healthy shine to my skin after using it, but the lifting/firming aspect was not there for me in the 4-5 days of usage. That said, I plan to keep using it!" -Jolie Novak, Senior Photo Editor, AOL Mediaglow

Like the nominees? Then enter to win them in the contest below by leaving us a comment telling us your can't-live-without anti-aging treatment product.

To enter the giveaway:
-Leave a confirmed comment below telling us your favorite anti-aging treatment product.
-The comment must be left by 5pm on May 25, 2010
-You may enter only once.
-One winner will be selected in a random drawing.
-One winner will receive a Olay Professional Pro-X Deep Wrinkle Treatment, RoC Multi Correxion Skin Perfecting System, GoodSkin Labs Sculptinex Instant ReSculpting Face Treatment with Tensine and Resveratol, Avon Products, Inc. Anew Clinical Derma-Full X3 Facial Filling Serum, and a Garnier Nutritioniste Ultra-Lift Pro Deep Wrinkle Roller valued at approximately $200.
-Open to legal residents of the 50 United States, the District of Columbia and Canada (excluding Quebec) who are 18 and older.

Click here for complete Official Rules.

The aforementioned products were provided courtesy of CEW to use, review for our site, and keep or return.