This is the first time the logo and color of the jar has been altered. To show further support for the cause, the brand will donate $200,000 to Oceana in aid of their sea preservation and protection efforts.
As Crème de la Mer President Maureen Case explains, the brand wanted to show that "we are proud to [change] in celebration of this five-year partnership with Oceana as it harkens back to the core of what Crème de la Mer is all about - The Sea".
So if you're feeling guilty about an extravagant beauty splurge, remember you are supporting a worthy cause.
World Oceans Day "Blue" Crème de la Mer 3.4oz cream will be $310 and sold in stores nationwide throughout June.
And if you're still in the giving back mood, check out these beauty buys that benefit skin cancer awareness month.