Devi Kroell has left her namesake company in what looks to be a soured relationship between the designer and her backers.
Kroell informed her staff earlier this week that she was stepping down as CEO and creative director to be replaced as CEO by Ralph Bartel, a member of the family that has been her financial backer since 2008.
She will, however, remain a shareholder and a member of the board of directors.
Kroell started her company in 2004 with a line of unique skin and wooden handbags. She was recognized by the industry in 2006, winning the Swarovski Perry Ellis Award for Accessory Design at the CFDA Awards.
Soon thereafter, she added shoes and ready-to-wear and opened a posh store on New York City's Madison Avenue in October 2009.
Sadly, the fashion industry is littered with designers no longer affiliated with their brands. The most famous label without its living namesake is Jil Sander.
The queen of minimalism parted once the company was bought by Prada. Hervé Léger is designed by Max Azria, while Léger designs for a new label, Herve L. Leroux (named by Karl Lagerfeld for Leger's red hair).
On American shores, menswear designer Joseph Abboud parted company with his namesake brand and was involved in years of litigation because of it. Luca Orlandi no longer designs for Luca Luca, Cynthia Steffe left her label, and so on.
A call to the Devi Kroell office was not returned, nor did the designer reply.
In related news, see which handbag design duo parted ways.