Even though Express is celebrating its 30th birthday, the brand hasn't changed that much. Or so says CEO Micheal Weiss. "The DNA really hasn't changed over the years. We've always pursued a young, very fashion conscious customer," he told StyleList at a party celebrating the anniversary on Thursday night. "The fashion's very different because we're always about the current fashion."
Weiss and a busload of execs from the company's base in Columbus, OH (literally, we watched it pull up) journeyed to New York for the party and fashion show at Eyebeam Studio in West Chelsea.
The event, which was co-hosted by models Chanel Iman, Caroline Trentini ("Car-o-leen-e" she pronounced), Elettra Wiedemann and "Gossip Girl's" Ed Westwick, also drew Molly Sims, Anna Lynne McCord, and Kristina Bowden. As for the stars preferred Express item? The jeans, natch.
"When I was younger and had less money, I would always go to Express for jeans because they were really well-cut," Weidemann shared. "Today, even though I have a bit more money, I still go there because they have a long cut."
Iman joined in. "I have to have at least three pairs of each jean. They're amazing and affordable."
Westwick, however, is more a fan of its men's fitted shirts. "I love the cut of the shirt," he said, gesturing to the charcoal one he was wearing. "I went to an art thing before I came here and I got loads of compliments."
Nothing, however, will ever compare to Express' "ribbed tunic."
"The best item we ever had was called a 'ribbed tunic' – it was a big top in the '80s – one size fits all," Weiss remembered. "In one single season – six months – we sold almost 4 million pieces."
Speaking of sales, are you hip to this fabulous online garage sale?