Redken Launches Time Reset, an Anti-Aging Hair Care Line

by Lisa Schweitzer (Subscribe to Lisa Schweitzer's posts)
Posted May 21st 2010 at 11:00AM

Your hair ages too. Photo: Getty Images

Just when we thought we had those undereye wrinkles in control, now it turns out that we should be worrying about our old-looking hair, too.

Redken is set to release "Time Reset," a new haircare collection and in-salon services that target "aging" hair.

Now what, exactly does that mean? While there's no direct correlation between your age and the condition of your hair, heat styling will take its toll, whether you're 25 or 55. Redken identifies five signs of aging hair -- texture change, diminished density, fragility, dryness and dullness -- and their new services and products were developed to help combat these telltale issues.

The line is infused with camelia oil (to soften brittle hair and add shine), peptides and ceramides (to strengthen and repair), green tea and cationic UV filters (to prevent future damage) and Redken's proprietary ingredient Intra-Cylane which aims to fill in gaps on the cuticle layer to plump up fine hair.

The patented Intra-Cylane ingredient was 10 years in the making, honing in on a specific, unique silicone molecule. Activated by water, it transforms from liquid to solid to create an internal fibrous network that reinforces each strand from the inside out.

In salons, the Time Reset service will include a shampoo followed by an application of Time Reset Filler Shot Phase (a concentrated Intra-Cylane treatment), a spray sealer and then a deep filler treatment which is meant to last through 10 shampoos.

The products will hit salons in August and will run $13 to $20 and the Time Reset service is expected to cost about $40.

Speaking of hair that looks younger, check out this new pill that claims to cure gray hair.

The Redken line. Courtesy Photo

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Filed under: Hair Care, Hair, News
Tags: anti-aging, anti-aging haircare, gray hair, GrayHair, redken, redken time reset, RedkenTimeReset

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READER COMMENTS

(7)Add A Comment

Cappy Lills Kid, 5-21-2010, 4:31PM

sounds like a very good marketing ploy.

and look this isn't spam!!!!

Reply »

Jeanne, 5-21-2010, 7:48PM

Redkin TimeReset is wonderful, leaves my hair soft and feeling like a baby's and I am in my 70's. My hairdresser gave me samples and after just trying it twice I bought shampoo, conditioner and the revitalizer.

Reply »

Liz, 5-21-2010, 8:08PM

O.K. ALL YOU SUCKERS GO BUY SOME! LOL

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back2myroots, 5-25-2010, 5:57AM

We are all aging so what ! I am anti marketing this sort of product that silicon molecule that sits in the hair . Activated from liquid to solid what does it do in the colouring chemical process?like so many of theses products with silicon in them they hinder chemical services, as always they don't give all the information on these products
Well marketed wording but over processed hair,damaged hair, Grey hair, la la la!!
Any conditioner will soften hair but their is no magic bullet for aging

Reply »

Janice, 5-25-2010, 1:40PM

I just received from QVC Ken Paves (Jessica Simpson hairdresser/bff to the star's new anti=anging shampoo and conditioner. I am 58 and this is going back. It's all b.s. We get caught up in the anti-aging of our skin and now we have to worry about our hair needing special product's. They are brain=washing us and we are paying for it. I will take special care of my skin, but, good shampoo I will use but not because of anti aging on the label.

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sam, 6-03-2010, 9:17AM

if you think thats good news...if you experience thinning hair ..hair on your pillow...balding spots..from age or pre/post menopause...stop it naturally with Deity America..plant shampoo for hair loss products ...naturally...with asian herbs and tibetan plant extracts...results in just a few days and very affordable...write me ...hal.hjassociates@gmail.com

Reply »

Brianna, 7-01-2010, 1:53AM

I found the best thing to rejuvenate my hair. I date a much younger man and my gray is disappearing and my hair is shiny and has a healthy "glow" again.

I am not kidding. I am sure this works a lot better than some shampoo that coats the hair in goop.

Reply »

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