The all-American staple brand is capitalizing on its recent flush of success and has opened its first bridal boutique in New York City.
It's a smooth move for J.Crew considering that the Spring and Fall 2010 collections were so well received during Bridal Fashion Week.
The chic, Parisian-inspired boutique sells wedding gowns and pieces for the entire bridal party as well as special occasion dresses and accessories.
The wedding dresses range in price from $250 to $3500 and head designer Tom Mora describes them as "a mix of modern architectural details and classic princess dresses."
To get a full tour of the new retail space and see the new collection, check out the full story on our sister site, Aisledash.