J.Crew's Madison Avenue Bridal Boutique. Photo courtesy of J.Crew


The inside of the bridal boutique. Photo courtesy of J.Crew

J.Crew has said "I do" to a standalone bridal boutique.

The all-American staple brand is capitalizing on its recent flush of success and has opened its first bridal boutique in New York City.

It's a smooth move for J.Crew considering that the Spring and Fall 2010 collections were so well received during Bridal Fashion Week.

The chic, Parisian-inspired boutique sells wedding gowns and pieces for the entire bridal party as well as special occasion dresses and accessories.

The wedding dresses range in price from $250 to $3500 and head designer Tom Mora describes them as "a mix of modern architectural details and classic princess dresses."

To get a full tour of the new retail space and see the new collection, check out the full story on our sister site, Aisledash.