Previously the brand's fragrances have only been available in Coach stores, but with Poppy they will begin to sell at department and specialty stores, increasing their presence dramatically.

Poppy is a fruity floral developed by in conjunction with IFF, Karen Khoury of Estée Lauder Co.'s fragrance team and Coach Executive Creative Director (and reinvigorator of the brand) Reed Krakoff.

Today's WWD reports that Walker MacWilliam, senior vice president of design for Coach, expects Poppy to appeal to a wide range of consumers. "Poppy [as an apparel and accessories line] is a more emotional line [than traditional Coach] and reaches a much broader consumer base than we ever imagined," he said, noting that the free-spirited vibe translated well to both the fragrance bottle - a clear glass orb with a cap of Coach-style graffiti - and the outside box, which echoes the Coach graffiti in red and white."

We expect she'll be a new summer fave with bright cucumber top notes, juicy mandarin and bright baby freesia buds; a heart of petal-ly jasmine, pink water lily, Southern gardenia, red candied rose petals and crème brûlée accord, and a drydown of cedarwood, bleached sandalwood, vanilla and whipped marshmallow. Yum!

The fragrance will be available in July and will retail for $60 for a 1.7 oz bottle.