Revlon Brings Back Scented Nail Polish for Summer 2010
Revlon's 2010 Scents of Summer collection. Courtesy Photo
But thanks to Revlon, you may soon be asking friends to smell yours: Channeling the kitchy fun of a scratch-and-sniff sticker, Revlon has created a summer-special line of scented nail polishes, for the second year in a row.
"It's pure fun," said Annette Falso, vice president of product development at Revlon, at a recent editor event. The color pop shades each smell good enough to lick, with flavors like Orange Smoothie, Ocean Breeze, Peach Smoothie, Orange Pop, Gum Drop, Grapy Icy, Cotton Candy and Bubble Gum. Limited edition, they're available now through July 2010, at drugstores nationwide while supplies last.
Each scent lasts four to five days, and is even discernible through any clear topcoat.
Pretty amazing, right? While the concept may seem like a marvel of modern technology, it's not exactly new. Scented nail polish was was patented in 1997; the formula creates a special ratio of ingredients that allows the fragrance to slowly volatilize from the dried polish, providing a "pleasant human detectable scent," according to the patent application.
The concept has been utilized by a handful of companies: Claire's presently sells a scents nail polish, and Bubble Yum has one too. Sephora offered a glittery version through their now-defunct Sephora Girls line.
And you can even make your own: Just add 5-6 drops of your favorite scent (just make sure it's not too oily) to a clear topcoat, and viola, custom-scented fingertips.
We're wearing Revlon's Scents of Summer Nail Enamel in Grape Icy now, and believe us, can can't stop smelling ours.
And now that they smell delicious, learn how make your tips stand out with gorgeous nail art.
Tags: Annette Falso, AnnetteFalso, fragrance, nail polish, NailPolish, revlon, scented nail polish, ScentedNailPolish






ennui, 6-03-2010, 7:55AM
what important information!....now my life is complete!
Reply »