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Avon Turns to Experimental Medicine to Brighten Skin

by Grace Gold (Subscribe to Grace Gold's posts)
Posted Jun 3rd 2010 at 9:00AM  
31 Comments
Share

Anew's newest serum contains injectable-strength l-aspartic acid. Courtesy photo.

Avon scientists have turned to the world of experimental medicine for their latest anti-aging star.

Anew Clinical Luminosity Pro Brightening Serum targets dark spots and blotchiness with L-aspartic acid, which has previously been used in medical treatments to heal patients who are suffering from connective tissue loss as a result of other complications.

But the Avon team happened upon the cosmetic implications by accident.

"In our never ending quest for new ways to treat aging, we looked to medicine to try and find ingredients that could help provide anti-aging benefits when applied topically. Our cell biology experts surprisingly found that this injectable grade of L-aspartic acid is able to inhibit pigment production in cells that produce melanin," a spokesperson for Avon tells StyleList.

It was the small molecular size of the acid that led scientists to tinker with it in experiments, since it had the ideal formation for topical use. And Avon routinely tests new formulations to see if they improve the main anti-aging concerns of women -- wrinkles, sun spots and sag.

"While many women are concerned about combating wrinkles, dark spots and discolorations are also responsible for the appearance of aged skin," says New York dermatologist Dr. Cheryl Karcher.

The desire for skin brightening has picked up such steam in recent weeks that lightening launches by VMV Hypoallergenics, Vichy Laboratoires have lead the charge over the wrinkle creams of yesterday.

At $54, Anew's serum is lower-priced than the competitors, and claims that users will begin to see brightening results in as little as three days.

The box instructs an upward and outward application motion every evening on freshly cleansed skin, and says that a smaller amount should be used if you experience uncomfortable tingling from the potency of ingredients.

Sounds to us like a small price to pay for potentially real results.

To maximize the brightening, you'll want to slip on the sunscreen and ideally don Jackie O sunglasses and a straw hat to protect your hard work while out and about in summer's hot rays.

Looking for sunscreen ideas? Check out our gallery of the newest and greatest, that all meet The Skin Cancer Foundation's requirements for full protection.
Read All Comments
Filed under: Beauty, News, Skin & Body
Tags: avon, brightening skincare, BrighteningSkincare, Cheryl Karcher, CherylKarcher, hyperpigmentation, lightening cream, LighteningCream, serum
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READER COMMENTS

(31)Add A Comment

Katie, 6-03-2010, 12:52PM

3 stars vote downvote upReport
Katie

This comment section isn't provided for you to advertise your goods. This is for commenting on the article. It's fine to say that you've tried the product and you like it, but not okay for you to market yourself! Given some people who read these posts, would you want some of them contacting you? Or worse yet, contacting a stranger with dire consequences. If you have a comment regarding the product, make it. Quit trying to use this forum as "free advertising"!!

Reply »

Britny, 6-03-2010, 1:24PM

Half a star vote downvote upReport
Britny

What is wrong with "free advertising," We have a forum to be able to discuss our feelings on the article ---if our feelings happen to spread the word about products that we use and happen to have access to ... what is wrong with that? Women should be supporting one another in their endeavors, rather than try to reprimand each other as if we were small children. Especially, since in your entire rebuttal I did not see one comment about the product or your thoughts on it --so you are not even following your own outline for how the forum should be used. If you don't like something don't look at it or don't acknowledge it.

»

chorton, 6-03-2010, 1:36PM

3 stars vote downvote upReport
chorton

I have personally used this product and love it! And yes, I am an Avon representative. I have seen noticable results in just a few days. It has started fading some of the discolorations I have due to sun damage (and aging) over the years. I most definitely recommend this product, no matter who you buy it from. Avon has some of the most innovative products on the market today and they are very affordable! Love it!

Reply »

Samantha, 6-03-2010, 2:19PM

2 stars vote downvote upReport
Samantha

WAIT! Did I just read that Avon wants to "treat aging"...?
!!!!!!!!!!!!!!!!!!! LOLOL. That's called suicide. Now treating the effects of aging...well, maybe. As a Nurse Practitioner I offer this (cheaper than any bottle of goo, but perhaps requiring more energy and forethought): how 'bout not smoking, stay out of the intense sun, drink enough water, eat less meat and more fruits and vegetables, cut out the junk food, and go for some nice daily walks with your honey, with your kids, with your dog or with yourself! Get your yearly medical and dental check-ups. I'm 63 and I've learned to live in my skin as it is. And it's pretty good! I am usually mistaken for being somewhere in my late 40's. Sisters! It's not the chemicals in the bottles that will help...it's the way you care for your own sweet selves!! You are precious. And worth the effort. Please do it now.

Reply »

MDi, 6-04-2010, 4:57PM

2 stars vote downvote upReport
MDi

Good to see someone who understands and enjoys the nuances of the language!!! lol. I agree with you totally, but over the years have also found the Avon products to be pretty darned good--and reasonably priced by comparison with others.--Now off to have another glass of iced green tea.......

»

Katie, 6-03-2010, 1:49PM

2 stars vote downvote upReport
Katie

Britny, Please tell me how I didn't follow my own forum? What about yourself? Are you not "reprimanding" me for not supporting everyone who decides to post? Kind of like the pot calling the kettle black. BTW, I sure hope your boss knows that you're using your work computer to surf the web and write half-baked posts!

Reply »

Tamara, 6-03-2010, 8:51PM

3 stars vote downvote upReport
Tamara

Samantha, along with doing all those important healthful things you mention, there's nothing wrong with taking extra steps to look nicer as we age. We use technology for everything else; why not cream to make our skin reflect our youthful mentalities?

Reply »

leon, 6-03-2010, 8:50PM

3 stars vote downvote upReport
leon

Rodney Dangerfield said he asked his doctor what he had to stop aging. The doctor handed him a gun. lol Rockin Rodney lol

Reply »

jessica, 6-03-2010, 9:08PM

2 stars vote downvote upReport
jessica

I LOVE Avon cleansers. You know with Avon products you are payingfor the technology and not fancy packaging.

My favorite anti-aging line is Avon's Anew Reversalist. The Reversalist flash facial and eye products are great. The Anew line is great for anti-aging and I feel the eye product has helped with mydark circles. It did not make my dark undereye circles miracualouslydisappear, but my eyes appear less dark and definitely the fine lines are less deep and my skin is smoother and less puffy

I always buy at http://www.everydayfabulous.com where there arecoupon codes, discounts and free shipping.

Reply »

diane, 6-03-2010, 9:13PM

2 stars vote downvote upReport
diane

oh, get over it. You're going to older, I'm going to get older, we're all going to get older. and look it! so what?

Reply »

MDi, 6-04-2010, 5:12PM

2 stars vote downvote upReport
MDi

C'mon, Diane. You are trying to tell us you don't try to look your best? Why do I not believe that. *laughing*

»

No to Avon, 6-03-2010, 9:19PM

2 stars vote downvote upReport
No to Avon

AVON sucks! It's all chemicals, nothing natural about it. Better put butter on your face if you have dry skin, than use that crap. I used to use their products, they're awful. Save your $$$$.
You can find awesome stuff online, just read the ingredients and make sure they're natural.

Reply »

cassie, 6-03-2010, 9:25PM

2 stars vote downvote upReport
cassie

Everything I have ordered from Avon did not meet its advertising promises. It's products are supposed to be guaranteed.........NO. NO. NO I followed their policy........no refund, no note, no nothing. They do not follow through with the guarantee. Don't be duped by the hype. Avon products do not work. They do not stand behind their products.

Reply »

Samantha, 6-03-2010, 10:22PM

2 stars vote downvote upReport
Samantha

I have used Avon for yrs and so have many people in my family and circle of friends and i have never heard anything negative from any Avon product user. Everyone loves the products as well as the prices. You guys that have had bad experiences you just had a bad Avon Representative that didnt help you with your problems. Dont take it out on all the products Avon has... Plus you probably have crappy skin and nothing will ever work on you no matter how much money you spend on your products

Reply »

Katie, 6-03-2010, 10:24PM

2.5 stars vote downvote upReport
Katie

(a different Katie). I agree, on the 'free adertising' issue. I you are plugging your crappy product and are too cheap to pay for advertizing, then I certainly am going to assume you are peddling crap! Pony up th bucks or stay off the opinion sites!

Reply »

anthony, 6-03-2010, 11:30PM

1 star vote downvote upReport
anthony

I am glad I am aging. I can't wait for the day I draw my last breath here on this earth. I beleive that I have a better place waiting but if I don't at least I will have gotten away from all the evil and hateful people on this earth. They try to justify their actions because of how they grew up or had to live with what a load of crap. People make life not worth living gee how I envy Adam and Eve to be the only 2 people in the world for a while must have been great!!!!

Reply »

anthony, 6-03-2010, 11:42PM

2 stars vote downvote upReport
anthony

Just think I am spending one of my seconds in life to type to a message board. I am glad I can't relive time I have all ready lived. You would have to deal with all the disapointment's in life over and over. I hate sadness and I hate evil and wicked people who have nothing better to do than to make life hell for others. I have dealt with to much in my life to want to relive it. I think that is why we get old just look at grand parents and technoligy. They don't want nothing to do with it. I can't blame them as people we hate change some say it is for the good and some say it is for the bad. I know it can help and it can hurt just depends on the person and how it is used. Take the pills and get the shot's and use the creams but you could do something better feed a homeless person or buy them shoes clothes. I grew up in a home that we never received a bike and getting cloothes for Christmas was all ways great. I worked at a Charity that fixed old bike's up and gave them to the poor children along the border. I would not trade that time for any thing to see kids smile and have them thankful for a gift even if it was used it was theirs

Reply »

to Samantha, 6-03-2010, 11:57PM

2 stars vote downvote upReport
to Samantha

Sorry, Samantha, Ms Avon lady, your attack is not working, just like Avon products. It's just a pretty packaging and a ton of advertising.
Please quit reflecting your own issues with ugliness here. Sorry you can't be helped.

Oh, and "Avon Scientists"??? LMAO! Thanks for the laughter:)
Avon is a thing of past, when people had no internet to check out better stuff:)

Reply »

ron, 6-04-2010, 12:05AM

2.5 stars vote downvote upReport
ron

does this work for men too!

Reply »

Samantha, 6-04-2010, 12:45AM

2 stars vote downvote upReport
Samantha

Tamara, You ask an important question. But the answer is, too many "serums' and various potions cooked up by cosmetic companies are worthless. Most of the articles on AOHell are nothing more than commercials. There's a huge amont of money today being spent on what my great-grandmother, born 9 years after the Civil War, used to call "snake oil". Traveling salesmen in those days would come around with what folk derisively called 'snake oil' because it promised to do wonders and did nothing. Only the gullible bought into it. The fact remains that it's essentially what we inherit genetically and what we put into our bodies that make the real difference as we age...not what we put onto it. Almost all these products play to hope and vanity...not to reality.

Reply »

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