Jessica Biel channels Edie Sedgwick for MarktBeauty.com. Photo: MarktBeauty.com


Jessica Biel is nearly unrecognizable in the launch issue of Markt Beauty, a new "beauty destination" website by celebrity hairstylist Mark Townsend.

The normally natural beauty goes blonde bombshell, in a short pixie-cut wig and lacy tights inspired by 60s icon Edie Sedgwick for a few of the photos, while others have her channeling Veruschka with flowing brown locks and blue eye shadow.

Besides showcasing Biel's versatility, there's no ardent theme linking the shots together. Instead they're just refreshingly fun and creative, which is exactly the aim of the website born when Townsend -- who's the go-to hair guy for Biel, Maggie Gyllenhaal, Lea Michelle, Mary Kate and Ashley Olsen and Jennifer Lawrence (and a regular StyleList interviewee after red carpet events) -- had some rare down time.

"About 9 months ago I found myself with an unexpected week off with no jobs, not even a single blowout or bang trim!," said Townsend on the website. "So I decided to round up some friends and do some spontaneous photo shoots and have some creative fun."

Jessica Biel is all smiles in blue eye shadow and flowing locks. MarktBeauty.com


"We had no idea where the pictures would go or who would see them and we had no boundaries so we let our minds go wild and just played dress up with some up-and-coming models. It was like the '90s, when I was a hair assistant and would get together with make up assistants and photographer's assistants and do test shoots so we could build our portfolios," he said.

"I have to admit, it was so much fun!"

To share the outcome of this shoot, Townsend created the website, which he plans to update with tricks, tips and tools from photo shoots and red carpet events. Not to mention more photo collaborations with his fabulous friends.

And the fun had at the shoot is evident in the fantastic photos, shot by photographer Don Flood, with makeup by Hollywood favorite Rachel Goodwin. Besides the Biel shots, the site also features Jennifer Lawrence pouting in purple lids and orangy-red lips, an ode to flowing blonde hair, and a decade-inspired shoot featuring epochal looks from the 20s through the 80s that was our personal favorite.

Jessica Biel channels Edie Sedgwick for MarktBeauty.com. Photo: MarktBeauty.com


There's also an educational aspect to please the most beauty-obsessed fans, with detailed explanations on the tools and products used to achieve each look, along with candid tips on new product likes.

"I used my new obsession, Dove Frizz Control Taming Cream to get rid of flyaways and create a really cool texture in her hair," said Townsend, of Jennifer Lawrence's look at the May 26th premiere of "Winter's Bone."

We can't wait to see the second issue!