In an interview with WWD, Max Azria, chief designer for Hervé Léger and owner of parent company BCBG Max Azria Group said:
"We felt their team understood and respected the heritage of the brand and would be able to translate this into a dynamic fragrance for both women and men."
"The bottles were designed to capture the iconic shape of the quintessential Hervé Léger dress, echoing the 'bandage' effect that makes the designs so distinctive," stated Azria.
The women's fragrance is a woody floral with notes of sparkling Chinese magnolia flower, Sicilian pink grapefruit, Moroccan orange flower with honeywood, cypress wood and vanilla. The men's scent is spicier, with notes of crisp Indian ginger, Japanese yuzu and amber.
The Hervé Léger partnership is the fourth designer fragrance launch for Avon, joining brands like Ungaro and Christian Lacroix. "[They] allow Avon to bring access to great style and fashion to women all over the world," said Lily DeStefano, Avon's executive director, North America Beauty.
The 1.7-oz. Hervé Léger Femme eau de parfum will sell for $34, and the 2.5-oz. Hervé Léger Homme for $30.