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Estée Lauder Breaks Guinness World Record For Most Lipstick Applications In An Hour

by Grace Gold (Subscribe to Grace Gold's posts)
Posted Jun 7th 2010 at 1:30PM  
6 Comments
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Rick DiCecca Estee Lauder

The concentration is evident as makeup artist Rick DiCecca focuses on breaking the world record of most lipstick applications in an hour. Courtesy Photo.

Estée Lauder Global Makeup Stylist Rick DiCecca must be suffering from carpal tunnel as he applied a record-breaking 303 lipstick applications in one hour at Macy's in Downtown Chicago on June 4, 2010.

"As a makeup artist, I'm used to working under pressure and this success was definitely a new and different way to challenge my skills," said DiCecca.

Curious shoppers lined up on the ground floor of Macy's on State Street starting at noon, and DiCecca made up lips assembly-line style with his favorite formula Pure Color Long Lasting Lipstick as Guinness World Record officials looked on to ensure strict guidelines were met.

Yes! There are actually guidelines for applying lipstick to break a world record.

Rules instruct that lipstick must be applied evenly on both lips, with color neatly contained within the natural lip line. While any variety of lipstick can be used, each participant must get a different shade.

The previous record-holder was held by a makeup artist in Madrid, Spain with 180 applications in March. And prior to that, beauty giant Sephora kicked off the opening of their New York City Times Square store by breaking the record with 107 lipstick applications last July. And not to be outdone, another team of five Sephora makeup artists on the same day broke the record for the most amount of makeovers, with a total of 85 women given glam transformations in just 60 minutes.

Now that's what we call beauty in a New York minute.

For more beauty news, check out this beauty-enhancing drink from ReBloom.
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Filed under: Beauty, News, Makeup
Tags: Estee Lauder, Guinness World Record, Guinness World Records, lipstick, lipstick application, Macys, Rick DiCecca, world record, world record breakers
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READER COMMENTS

(6)Add A Comment

Heather, 6-07-2010, 10:26PM

2 stars vote downvote upReport
Heather

This is so stupid. There is an oil spill that needs to be stopped. People are starving. Animals are homeless or being tested on. And this is what people are concentrating on?

Reply »

deborah, 6-07-2010, 11:24PM

2 stars vote downvote upReport
deborah

The world can sleep easier now! THIS IS RIDICULOUS!!!!

Reply »

basketpam, 6-08-2010, 12:15AM

2 stars vote downvote upReport
basketpam

WHO CARES! Of all the dumb things to do and then, on top of that, make it world-wide news. When I first read the title of the article on AOL about a makeup artist breaking a world record, I thought, what in the world can a makeup artist do for a world record? When I saw what it was, I thought, HOW STUPID! I think I'd hate to see what those makeup jobs looked like. I doubt those lips looked very good at all. I honestly don't think I know a single individual who gives two hoots how many women this man can put lipstick on in an single hour. Why would ANYONE care? With all the terrible problems in the US right now, couldn't this company and makeup artist put their energy and money towards something much more important? I would have been MUCH more impressed if Estee Lauder had announced it was donating makeup to women who have lost everything in tornados and other disasters in recent months. Sure, it's not food, clean clothes or shelter, but it does cost women a fair amount of money to try and look fairly decent. I'm sure most men and even a few women wouldn't understand how makeup can greatly play a role in a woman's life. Now I'm not talking about the sort of woman who is obsessed with her appearance. I know one woman right now, I think in her early 60s, who is DEFINITELY obsessed with her makeup and appearance. She will NOT allow a single human individual to see her without her "face" on. I'm not even sure she lets her husband see her without makeup. No, she's not a hideous monster of some sort and would look freightening without it, in fact, she's a pretty attractive women in her age category. But her makeup every single moment of her waking life looks like something out of a fashion magazine. It's TOO perfect. But I guess, I shouldn't expect any less from her, she's definitely obsessive compulsive in all of her life. But back to this article. I'm talking about the average ordinary woman. A little bit of makeup can make a big difference in how that woman feels about herself on any given day. It's surprising how having your hair done, or a manicure or a little makeup can make you feel SO much better. About 8 years ago my mother had a very bad stroke. Now as long as I can remember, her hair was always VERY important to her. So after surviving and making a miracleous recovery in the hospital, I told my dad, the very first thing you do when she is physically able, is to take her and get her hair done. At this time, they were 3,000 miles away from me and I wasn't able to help. But I know my mother. Well Daddy listened and it was an amazing thing. That morning on the phone, my mother was very depressed, discouraged and just "blue." After her appointment, she was a completely different person. That hair appointment did more for her than a full solid week of therapy. So folks, remember that next time you have a woman in her life who's suffering from the blues. Take her to get pampered a little, it can make a woman feel like a million dollars. And let's face it, if a woman has had to survive such horrible tragedies as a tornado or a flood washing away their home, I imagine they can feel pretty darn low at times and can even suffer from self-esteem problems. This is one of those things that could go such a long way towards making a woman feel like life is getting somewhat back to normal. Therefore Estee Lauder company, I give you a challenge. Instead of worrying about silly stupid world records of slapping lipstick on several hundred women, why don't you spend that money and effort in helping women who have lost everything, including THEIR ability to put lipstick on even ONE woman!

Reply »

J.E.B., 6-08-2010, 1:13AM

2 stars vote downvote upReport
J.E.B.

Now THAT'S what I call "lip service"!

Reply »

SDF, 7-21-2010, 5:39AM

2 stars vote downvote upReport
SDF

Instead of worrying about silly stupid world records of slapping lipstick on several hundred women, why don't you spend that money and effort in helping women who have lost everything, including THEIR ability to put lipstick on even ONE woman!
women gucci shoes

Reply »

Argan Oil, 6-16-2011, 6:23AM

2 stars vote downvote upReport
Argan Oil

I just couldn’t leave your website before telling you that we really enjoyed the quality information you offer to your visitors… Will be back often to check up on new posts.

Reply »

 
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