First off, a high-waisted granny panty won for best women's underwear (perhaps Rihanna's recent getups are to blame?), the overall favorite bra went to a racer-back style for the first time in the four-year-old contest, and the best shapewear didn't go to Spanx.
Here, a list of the 2010 winners. Drumroll, please...
Favorite Bra for Average-Figured Women: Vanity Fair Body Sleeks Flexi Back Front Close Racer-Back Bra
Favorite Bra for Fuller-Figured Women: Goddess Keira Banded Underwire Bra
Favorite Push-up Bra: Wonderbra Gel Satin Push-up Bra
Favorite Minimizer Bra: Bali Satin Tracings Minimizer Bra
Favorite Strapless Bra: Maidenform One Fabulous Fit Strapless Bra
Favorite T-shirt Bra: Vanity Fair Body Sleeks Flexi Back Front Close, Racer-Back Bra
Favorite Sports Bra: Lily of France In Action Sports Bra
Favorite Panty: Bali Skimp Skamp Brief
Favorite Thong: Hanky Panky Signature Lace Thong
Favorite Bikini: Maidenform Lace Tanga Bikini
Favorite Boy Short: Hanky Panky Stretch Lace Boy Short
Favorite G-String: Hanky Panky Stretch Lace G-String
Favorite Shape Wear: Flexees Fat-Free Dressing Tank Top
Favorite Men's Woven Boxer: Calvin Klein Slim-Fit Woven Boxer
Favorite Men's Knit Boxer: 2(x)ist Loose Knit Boxer
Favorite Men's Brief: 2(x)ist Contour Pouch Brief
Favorite Men's Boxer Brief: Obviously for Men Chromatic Full-Cut Boxer
Favorite Men's Trunk: Calvin Klein Steel Micro Low-Rise Trunk
Favorite Men's T-Shirt: Calvin Klein 365 Short-Sleeve Crew T-Shirt
What bras and panties do you swear by? Let us know in a comment below.
Meanwhile, see what kind of permit was needed to sell this style of underwear.