Alexa Chung is the new face of Lacoste. Photo: Getty Images

Looks like current Lacoste heart throb Andy Roddick will have to move over.

Brit 'it girl' Alexa Chung will be the first woman spokesmodel for a Lacoste fragrance, which will debut in January of next year, reports WWD.com.

'It's On!'

The front-row fashion show regular has hit the catwalk for Vivienne Westwood and modeled for brands as diverse as Urban Outfitters, Sunsilk and Sony Ericsson.

She is best known for her work on MTV's "It's on with Alexa Chung," and the naughtily-named "Frock Me," where the model and designer Henry Holland present music and fashion picks, as well as advice on stylizing your wardrobe.

Known for her approachable, laid-back yet fashion-savvy style, we think the 26 year-old is the perfect fit for the sporty brand.

And as if the Brit's coolness quotient wasn't already high, designer Mulberry even named a handbag after Chung earlier this year, an interchangable hand-to-shoulder saddlebag that is as practical as it is stylish.

Just like Alexa Chung.

Who also has cool hair.