World record-breaking news has been all the rage in the beauty world lately.
First, Estée Lauder broke the Guinness World Record for most lipstick applications in an hour, with a pout-prettying frenzy on 303 lips in Chicago's historic Macy's location downtown.
Now, Sally Hansen is looking to break the Guinness World Record for most amount of nails shaped and polished in one day.
But there's a bonus: the popular nail brand's attempt will help benefit DKMS, the world's largest bone marrow donor organization.
Everyone who attends the manicure-fest will get the opportunity to get 'swabbed' -- which entails a simple swipe inside the cheek to help DKMS find donor matches for patients with life-threatening diseases like leukemia and blood cancer.
All visitors to Los Angeles' Central Courtyard at Hollywood & Highland Center will receive a complimentary manicure that features Sally Hansen's new Complete Salon Manicure polish, and anyone who gets swabbed will also be gifted a free bottle.
The manicurists have their work cut out for them; while Estée Lauder ran their lipstick race for an hour, Sally Hansen manicurists will have to sustain through an entire day -- from 9am to 8pm, PST.
Sounds like the equivalent of an Olympic-level beauty sport to us.
The Guinness World Record organization will oversee the attempt to make sure rules are followed, and have issued strict guidelines for the record-breaking feat. The mani must consist of a filing, base coat, two coats of lacquer and a top coat.
The current record is held by the London College of Beauty Therapy, who painted the nails of 1,897 women -- and yes, even the occasional man -- in eight hours on May 20th of this year.
We're guessing the bright lights of Hollywood will attract enough curious participants to beat the record -- that is, if the manicurists can keep up.