The designer, who is widely recognized for her boldly printed tunics and logo ballet flats, will launch a newly expanded denim mix to hit stores next month. The new collection far surpasses the basic boot-cut and straight-leg styles you've seen sporadically in her line over the last six years.
The new offerings include indigo-washed jeggings, a denim jacket with leather sleeves, wide-leg sailor-cut jeans, skinny jeans with subtle rips and tears, and even hand-painted jeans which mirror some of Burch's signature prints seen throughout her collection.
Knowing that her customer wants to dress down on occasion, Burch has also added a group of more casual tops to go with her new jeans - namely an oversized turtleneck sweater, plaid button-downs, and a few basic T-shirts. Jeans start at $165 and go up to $250, while tops can go for as much as $425.
According to Burch, the line came about after much research in fit and styling.
"As an American brand, denim is an important part of our collection," she told StyleList. "We have dedicated a great deal of time and attention to this expanded category. We have considered fit and comfort along with fashion-forward styles."
Since the denim pieces will be in almost every shipment to stores, new styles will be hitting the racks every month.
Look to scoop up Tory's new denim line in July at any of her own 28 stores worldwide, on ToryBurch.com, or mega-retailers such as Saks Fifth Avenue, Neiman Marcus and Nordstrom.
Meanwhile, see what the designer has cooked up for Fall 2010.