Julie Gilhart of Barneys New York with Edun's Ali Hewson. Photo: Patrick McMullan/Courtesy of Edun

It's all about Africa.

The launch party for the Edun women's collection Wednesday at Barneys New York was celebrating Africa from charity initiatives to the World Cup.

Edun's Kenya Kids Tees, which bear artwork created by children from the Bidii School in the Kibera slums in Nairobi, Kenya, made their debut at Barneys that evening. On hundred percent of the proceeds from the sales of these really striking shirts go to back to the school.

"The school has 90 children, 30 or 40 of which are orphans whose parents died from AIDS," Edun's founder Ali Hewson explained to StyleList. "They did these drawings that we made into T-shirts. There's a video of me showing them the pictures as T-shirts and the kids just explode in smiles. They've been able to help their own school and affect their world."
Edun's other T-shirt initiative, also at Barneys, is called "Grow to Sew," and the proceeds from the sales of these T-shirts go to fund a cotton initiative in Uganda.

But thing that really got the party-goers going was talk of the World Cup, which starts being played today in South Africa. "It really is a celebration of Africa and that all eyes are on Africa for the World Cup," Edun's spokesperson Bridget Russo said. "I don't even like sports and I'm going to watch it – it becomes a social thing."

Hewson chimed in about Saturday's opening match between the UK and the US. "I'm going to watch it with my two boys – it's their first day off from school."

Meanwhile, find out how South African designers rallied together to create patriotic limited edition pieces for the World Cup.

A model in one of the "Kenya Kids Tees" that will benefit the Bidii School in Kibera, Kenya. Photo: Courtesy of Edun