That's why the edgy Designer of the Year award winner -- whose ads have included the likes of Iggy Pop, Slash, ZZ Top, and Franz Ferdinand -- is celebrating three decades of Guitar World magazine with some really rockin' window displays at his store in New York City's Soho.
"As Guitar World celebrates a milestone in the music industry with their 30th anniversary and we celebrate our 10th anniversary in fashion, we felt it was a great way to bring together both worlds in a nod to the ultimate guitar 'bible,'" Varvatos, who has outfitted today's hottest players including Lenny Kravitz and John Mayer, said in a press release.
The store's windows show mannequins dressed in Varvatos's signature cool-cat clothing, with Guitar World covers featuring music greats like John Lennon, Prince, the White Stripes's Jack White, and Eddie Van Halen splashed against the walls behind them.
StyleList loves the idea of Varvatos celebrating magazines with window displays -- just as long as he stays away from Bird Fancy. That could get messy.
In related news, read how Interview magazine celebrated its 40th anniversary.