John Varvatos Store Guitar World Window Displays

Varvatos's Soho store in NYC. Photo courtesy of John Varvatos

Menswear designer John Varvatos is a big fan of strings. Not the kind that dangle loosely from fabric, silly! The kind that are attached to guitars.

That's why the edgy Designer of the Year award winner -- whose ads have included the likes of Iggy Pop, Slash, ZZ Top, and Franz Ferdinand -- is celebrating three decades of Guitar World magazine with some really rockin' window displays at his store in New York City's Soho.

"As Guitar World celebrates a milestone in the music industry with their 30th anniversary and we celebrate our 10th anniversary in fashion, we felt it was a great way to bring together both worlds in a nod to the ultimate guitar 'bible,'" Varvatos, who has outfitted today's hottest players including Lenny Kravitz and John Mayer, said in a press release.

The store's windows show mannequins dressed in Varvatos's signature cool-cat clothing, with Guitar World covers featuring music greats like John Lennon, Prince, the White Stripes's Jack White, and Eddie Van Halen splashed against the walls behind them.

John Varvatos Store Guitar World Window Displays

John Lennon, Jimi Hendrix, and Eddie Van Halen rock the covers of Guitar World. Photo courtesy of John Varvatos

"In the world of rock-and-roll it's the guitarists who always push the boundaries and set the trends," Brad Tolinski, Guitar World editor in chief, said in a statement. "Nobody ever looked better -- or more dangerous -- doing this than icons like Jimi Hendrix, Jimmy Page, and Joe Perry. It's a thrill to have a fashion house like John Varvatos acknowledge Guitar World and our role in creating those indelible images."

StyleList loves the idea of Varvatos celebrating magazines with window displays -- just as long as he stays away from Bird Fancy. That could get messy.

In related news, read how Interview magazine celebrated its 40th anniversary.