"I'm obsessed with glamour," Zoe told StyleList, standing next to a mannequin draped in sleeveless fake fur. "So any way you can achieve that affordably, that's my ultimate."
Zoe's collection contains nothing that retails for over $200, including winter coats. "One of the things I have learned is that you don't have to spend a lot of money on clothes," she said.
"You can achieve the luxury, the comfort, the functionality, and you don't have to spend thousands of dollars."
Some of the looks seemed to conjure old Hollywood: there was a fuchsia caftan that would not have looked out of place on Elizabeth Taylor in 1978, a leopard-print version paired with a black faux-fur coat and winter hat that evoked "Sunset Boulevard" star Gloria Swanson, and a kicky sequin vest that screamed Liza Minnelli at Studio 54.
"That's exactly it!" laughed Zoe. "I have a full library in my mind that spans 1960 to 1979, and it just doesn't go away."
Zoe began working with QVC last September, and the collection she previewed this week contains summer items like caftans and gold cuffs that will be available at the end of June, as well as looks from her fall/winter range that will go on sale in September and October.
Season three of Zoe's Bravo reality show, "The Rachel Zoe Project," will air this summer, and she's also been busy adding features to her Web site, RachelZoe.com.
As for summer style tips, she said that for her, it was all about Brain Atwood shoes ("He's a friend -- I'm wearing them right now!") and of course, the trusty caftan.
"I love a caftan! It's so comfortable and glamorous; put me in a caftan and I'm good to go," said Zoe. "It's effortless and just immediate glamour without trying. And I love big jewelry! I mean look at me -- over-done!"
In other Bravo news, read about Sarah Jessica Parker's new show, "Work of Art."