cristiano ronaldo emporio armani underwear ad autumn/winter 2010 bikini briefs doorway

Cristiano Ronaldo is his skivvies for the new Emporio Armani Underwear ad campaign. Enough said. Photo courtesy of Giorgio Armani

We love a man in a (soccer) uniform, but we love a man in his undies even more.

And that's just what we're getting with footballer Cristiano Ronaldo's revealing new Autumn/Winter 2010-11 campaign for Emporio Armani Underwear and Armani Jeans, which includes two steamy black-and-white images shot in Madrid.

First, the shirtless Real Madrid player shows off his cheese grater abs while wearing a pair of Armani Jeans and lounging in an upholstered chair (nice crotch shot, by the way).

The money shot, however, features a mind-blowingly ripped Ronaldo modeling his tight, printed Emporio Armani Underwear briefs. Hello, new screensaver!

According to an Armani press release, fans of Ronaldo's sick body work can look forward to a cinematic and online commercial starring the World Cup captain, set to debut in September.

The countdown begins... NOW.

cristiano ronaldo armani jeans ad 2010 chair shirtless abs

What comes after a 12-pack? Ronaldo is ab-tastic in the new Armani Jeans campaign. Photo courtesy of Armani Jeans

Meanwhile, check out Ronaldo's (ugh) girlfriend in her own Armani campaign.