Checking out a company's latest fashions on plain old paper or by clicking through static images on a Web site is so, like, March 2010.

Since the April debut of Apple's iPad, it's all about multimedia, baby. Case in point: the newly launched A|X Stylepad -- an interactive digital portfolio that plays off the wildly popular iPad by bringing you inside the world of Armani Exchange's summer beach campaign.

While it's not an actual iPad app, the Stylepad, available on the Armani Exchange Web site, is inspired by the hot Apple gadget. "It's our take on iPad interactivity," Tom Jarrold, chief marketing officer at A/X Armani Exchange, tells The New York Times.

Simply staring at a photograph and reading some catchy copy? Boor-ing! Flip through the digital pages of the A|X Stylepad to choose music, get a closer look at the photo shoot's location in Turks and Caicos, and watch video interviews with the models (Clint wants to be an actor! Irina -- Cristiano Ronaldo's girlfriend -- lived in a Russian town so small they didn't even have magazines! We're not sure what Marlon was prattling on about, but who cares with those abs).

You can also find videos featuring the shoot's hairstylist and makeup artist, check out pics that require you to be at least 18 in order to view, create your own DIY ad and, of course, shop.

And if you need to see more scantily clad Armani models, be sure to check out soccer stud Christiano Ronaldo in his new Emporio Armani Underwear and Armani Jeans ad campaigns.