With bottles typically retailing for $120, we expect a frenzied sell-out in record time.
Created in honor of the tradition of blowing on an eyelash to make dreams come true, Latisse has signed on Kathy Ireland, Chelsie Hightower of "Dancing With the Stars," and style expert Bobbi Thomas to lead the initiative that grants the wishes of children hospitalized with life-threatening illnesses.
Each celeb will head-up a "team," which consumers can join by donating on LatisseWishesChallenge.com.
Ballroom dancer Hightower was up early this morning to kick off the fundraising, and telephoned StyleList from her New York's Four Seasons Hotel room.
"I've been given so much, that I'm excited to give back and join with a company that is doing something for a good cause. A lot of kids from the Make-A-Wish Foundation come to the set of "Dancing With the Stars" as their wish, and it's amazing to see how their eyes light up," Hightower told StyleList.
Meanwhile, Ireland has been involved in the charity for a long time.
"Our family has been connected to a family through the Make-A-Wish Foundation for 16 years, and we've seen how this organization changes peoples' lives," said the model and entrepreneur.
All three spokesmodels will document their own experience with Latisse on the website -- which Highwater is especially looking forward to after a lash-destroying season on "Dancing With the Stars," where false lash glue and heavy eye makeup took its toll.
"The makeup is caked on heavy for the show, it's nice to be free of it! I'm on week three of Latisse, and you're supposed to start seeing results after two months. I can't wait to see what happens," said Highwater.
Latisse contains prescription ingredient bimatoprost, so a physician such as a ophthalmologist or dermatologist must first write a prescription for the product before you can redeem the free trial certificate.
Check out our personal experience with the much talked-about lash grower!