coco rocha esprit black dress

Lights, camera, action! Coco Rocha is all smiles for Esprit. Photo courtesy of Esprit

Esprit loves a familiar face.

The relaunched sportswear brand is once again banking on the images of familiar models to bring in the shoppers for its fall campaign.

Anne Vyalitsyna (aka Anne V.), Missy Rayder, and Du Juan will be featured in the campaign for Esprit Casual, and Coco Rocha is the sole model selected for the Esprit Collection campaign.

The company apparently experienced such success taking the "celebrity" route for spring/summer, when it featured Daisy Lowe and Julia Restoin-Roitfeld in its campaign, that it is back for more.

Russian model Anne V. is most known for her unbelievable six appearances in Sports Illustrated. In the Esprit campaign, which has a "friends travelling together" theme, Anne V. is joined by Rayder and Chinese model Du Juan in Marseilles.

The shoot features the season's staple pieces worn by the three women and also male models Andrew Cooper and Nate Gil.

Rocha, a recent bride, was photographed in a traditional park, where she wears the classically styled Esprit pieces alongside male model Jon Kortajarena.

coco rocha esprit black dress

Esprit's gets revamped thanks to a slew of hot new models. Photo courtesy of Esprit

The images will start appearing in August 2010.

In the meantime, check out which supermodel Talbots is using in its fall campaign.