"I chose Evan Rachel Wood as she has very strong character. She's young, but rising and [an] influential figure. I didn't want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project," said Frida Giannini, Gucci creative director, in an interview with WWD.
"Evan Rachel Wood is such a talented and beautiful actress," said Giannini. "I have always admired her confidence and her ability to transform herself in front of the camera. Even though she can appear shy at times, when the camera starts rolling, she becomes animated and vivacious. She is incredible, very sexy, and her eyes and face really attract the people of her generation."
Details of the brand's fragrance launch are still under wraps at the moment, so stay tuned for more on Wood for Gucci!