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Orange 'Dutchy' Dresses Wreak World Cup Havoc, Causing Arrests and TV Star's Firing

by Erin Donnelly (Subscribe to Erin Donnelly's posts)
Posted Jun 16th 2010 at 11:45AM  
59 Comments
Share
world cup 2010 orange dresses dutch bavaria beer

They were not promoting SunnyD, but allegedly Bavaria beer. Photo: Getty Images

Orange you glad you didn't wear orange to the Netherlands vs. Denmark World Cup match?

Two women have been arrested and ITV sports presenter/former footballer Robbie Earle has been fired after 36 women turned up to Monday's match in South Africa wearing bright orange "Dutchy" minidresses -- because FIFA officials claim it was all part of an unauthorized beer promotion, the Daily Telegraph reports.

Dutch beer brand Bavaria reportedly handed out the garish gowns (ironically resembling prison uniforms) ahead of the match, but FIFA -- which is working solely with beer sponsor Budweiser -- is accusing the company of hiring South African models to wear the gowns as part of a guerilla marketing ploy, according to the paper.

"It looked quite premeditated –- someone paid them money, bought their tickets and sent them in there," a police source told the Daily Telegraph.

Earle was reportedly axed from ITV after the women's tickets were traced back to his allocated "friends and family" package, though he is denying that he has any connection to Bavaria.

The group of women reportedly claim that they were asked to leave the stadium, and were then forcibly ejected and detained for three hours while officials allegedly told them they could face six months in prison for the stunt.

(Ladies, ladies -- no Sunkist orange frock is worth jail time.)

"In the second half, about 40 stewards surrounded us and forced us to leave the stadium," detainee Barbara Kastein told the paper. "They pushed us up the stairs, and one of the girls fell.

"The police came and kept on asking us the same questions over and over, asking if we worked for Bavaria. They said we were ambush-marketing and it was against the law in South Africa.

"They said we would be arrested and would stay in jail for six months. Girls were crying. It was bad.

"They said they would sue me. All of this for wearing an orange dress."

Kastein claims that she and her friends were merely supporting the Dutch team in a dress inspired by Dutch WAG Sylvie van der Vaart.

Now, two of the women have been arrested this morning and will be charged for their involvement, the paper reports.

Bavaria, which reportedly pulled a similar stunt at the 2006 World Cup, which resulted in fans wearing Bavaria orange-branded lederhosen to sit in their undies or leave the stadium, claims it is all a big misunderstanding.

"[People] should have the right to wear what they want," Bavaria spokesman Peer Swinkels told the Daily Telegraph.

"The Dutch people are a little crazy about orange and we wear it on public holidays and events like the World Cup.

"This time we put no branding on the dress. And Fifa don't have a monopoly over orange."

Goodness! Who needs goals and red cards with this kind of off-the-field drama?

Meanwhile, check out Target's World Cup fashion blunder.

Read All Comments
Filed under: News
Tags: 2010 World Cup, bavaria, beer, Budweiser, dresses, dutchy, fifa, guerilla marketing, orange dresses, robbie earle, world cup, world cup fashion
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READER COMMENTS

(59)Add A Comment

jrd000000001, 6-16-2010, 2:44PM

3 stars vote downvote upReport
jrd000000001

ladies ladies.... come to AOL where you can do all the free advertising you want

Reply »

randy, 6-16-2010, 4:05PM

2.5 stars vote downvote upReport
randy

and we thought we had problems with spilt oil. all you have to do is look around & their is some with bigger problems than you. ha

Reply »

Brad, 6-16-2010, 3:17PM

3 stars vote downvote upReport
Brad

Yup, and now this article just gave that beer company a free national advertisement. If they just left the women alone then only the people watching the match and the people at the match would have seen them. Now people like me are seeing it. Bad move by arresting them.

Reply »

dicechik37, 6-16-2010, 3:20PM

3 stars vote downvote upReport
dicechik37

Guess what?! It worked! Added bonus: It's now all over the internet. If they had just left them alone only the people watching the world cup would have seen it and most of them probably wouldn't have put 2 and 2 together. FIFA could have handled this in a better way rather than bringing attention to it.

Reply »

Joe, 6-16-2010, 3:24PM

3 stars vote downvote upReport
Joe

SO - NOTHING CHANGED - BIAS ALL BECAUSE OF A COLOR...
6 MONTHS FOR WHAT? ARRESTED FOR WHAT? TAKE YOUR LIKES, BUDWEISERS AND RELIGIONS AND SEND THEM DOWN THE ROAD - LET THE BOYS PLAY!

SPORTS AND MILLER HIGH LIFE FAN.

Reply »

La Vergne, 6-16-2010, 3:26PM

3 stars vote downvote upReport
La Vergne

Hey, those dresses are pretty calm, aren't they?

I mean, such costumes are easily found in church.

There's nothing wrong with orange in South Africa, is there?

Was there a color code published on the the tickets?

This looks like a freedom of speech issue.

And, now that the world press has taken on the police action, seems the marketing strategy has paid off far more than it ever could have on its own.

Come on. There is oil spewing into the Gulf of Mexico and there are children in schools without books. Can't we think about what really matters on this little planet of ours?

Reply »

John Doe, 6-16-2010, 3:28PM

3 stars vote downvote upReport
John Doe

FIFA just gave Bavaria the best possible publicity by publicizing what would have been a local incident. The South African government is showing it is not as friendly as they claim either.

Reply »

Prison Uniforms ???, 6-16-2010, 3:40PM

3 stars vote downvote upReport
Prison Uniforms ???

Your Honor, I'm Guilty ... send me Right To Jail !

Reply »

tOM, 6-16-2010, 3:50PM

3 stars vote downvote upReport
tOM

So far, the most exciting thing to happen in this "sport".

Reply »

ronald, 6-16-2010, 4:03PM

3 stars vote downvote upReport
ronald

wow beautiful women love the dress. no reason to cry about it there not naked at all

Reply »

Captain, 6-16-2010, 4:04PM

3 stars vote downvote upReport
Captain

La Vergne said: "This looks like a freedom of speech issue."

Query: What is South Africa law on "freedom of speech"?

Reply »

DENNIS I., 6-16-2010, 4:13PM

2.5 stars vote downvote upReport
DENNIS  I.

Helllooooo!!! This is a publicity stunt not by the beer company but by Fifa. Hey it made us turn to & read this story.
The people behind the DULLEST SPORT {?} in the world
is behind this. If the beer company handed out the dresses during the game, did the women change into them while in the stands? Or in the ladies room? With that color, someone had to notice before it reached 36 ladies [?].
Who wants to bet the guy who got "fired" will be back in two games?

Reply »

mesaman, 6-16-2010, 4:14PM

3 stars vote downvote upReport
mesaman

South Africa is still well behind progress made by the rest of the world. The FIFA protests orange mini-skirts but allows an entire audience of buffoons and idiots to blow their stupid horns throughout the duration of each game. Notice the lack of respect the locals showed when the Urugayan national anthem was played, then followed by the RSA anthem. Savages.

Reply »

Richard, 6-16-2010, 4:19PM

2 stars vote downvote upReport
Richard

Coming soon to the U.S.A., just like this fiasco in South Africa, a loss of freedom and more government control over what you can do, what you can wear, what you can say, and what you can watch, and hear. Its called the fairness doctrine. It will kill free speech, all you will hear is what the government wants you to hear or see. Its a tool the extreme socialist progressives use to indoctrinate the masses. The U.S.S.R. used it and now Hugo Chavez is using it. Obama has proposed using it here in the U.S.A. and will push it through just like he has pushed his other pet projects in spite of what the majority wants. ITS COMING, WAIT AND SEE.

Reply »

Dave, 6-16-2010, 4:21PM

3 stars vote downvote upReport
Dave

Boy, you just can't buy publicity like this, oh wait, I guess you can.

Reply »

revivalman, 6-16-2010, 4:24PM

3 stars vote downvote upReport
revivalman

So those orange mini-dresses resemble prison uniforms?!! Anyone know the name of that prison?....LOL

Reply »

Sascha, 6-16-2010, 4:26PM

Half a star vote downvote upReport
Sascha

For all those calling soccer the dullest sport or placing the word sport in quotations:

You're stupid. You apparently have never watched soccer. Furthermore, I must assume you find hockey to be as equally boring considering it is only soccer on ice. What a bunch of ignorant morons!

Reply »

brdbrns3, 6-16-2010, 4:34PM

3 stars vote downvote upReport
brdbrns3

lame. they get arrested for their clothes, but the morons with the bumble bee trumpets go free.

Reply »

algtr, 6-16-2010, 4:35PM

3 stars vote downvote upReport
algtr

What amazes me is that World Cup soccer has a problem with all these women dressing the same to supposedly promote a beer, yet it has no problem at all with N. Korea hiring actors from China to act as North Korean fans and cheer for them. What's worst, an advertisement for beer or the promotion of a communist country who won't allow their citizens to travel, due to fears of defection. What is this world coming to?

Reply »

Heather, 6-16-2010, 4:54PM

2.5 stars vote downvote upReport
Heather

Things like this make me grateful I live in the US. With all the controversy surrounding this World Cup, it doesn't sound like South Africa will host another World Cup anytime soon. It's ashame.

Reply »

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