Over four years in the making and co-created by master perfumer Honorine Blanc, the new scent is rumored to be a "daughter" version of the famous Opium juice, and will be slowly introduced to the public by way of interactive daily blog updates with inspirational teases.
In the first video, behind-the-scenes glimpses of Blanc talking about and working on the fragrance are shown, and the way she finds inspiration for creating a best-selling fragrance revealed.
And in the second video, mesmerizing time lapse blooms of the jasmine, gardenia and Casablanca lily flowers used in the juice open before readers' eyes.
Woody notes flirt with florals in the scent, with a touch of sweet fruits balanced by white pepper for an overall sophisticated yet sexy feel.
And if Thursday's launch party is anything like Opium's 1977 debut party -- which entailed the renting of a fully decked-out Asian-inspired ship in New York's South Street Seaport harbor and writer Truman Capote overseeing raucous festivities at the helm -- we expect the party will be the place to be Thursday night if you're a New York-bound celeb.
WATCH THE VIDEO:
According to Twitter, Alexa Chung and Alexandra Richards will be spinning, and rumored guests include hipsters like "The Cobrasnake" Mark Hunter and model Cory Kennedy.
We hear that today's new blog post will sneak a peek at backstage preparations for the party, so non jet-setters can enjoy the excitement and style too.
Now if they can bottle up that kind of glamour in a fragrance, we'd be the first to buy.