In one steamy shot from the Autumn/Winter 2010-2011 campaign for Emporio Armani Underwear and Armani Jeans, the brunette beauty poses provocatively in a lacy bra and panty set.
The sexy ads, which were shot on location in Los Angeles, will debut online in July and on billboards in major cities like New York, L.A., Rome, Milan, Paris, London, and Tokyo. (Talk about rubbernecking!)
Besides the Web and outdoor campaigns, Fox -- who is in her second season as the brand's body, er, face -- will also appear on screen in her Skivvies: In September, she'll model the unmentionables in commercials that will play in movie theaters.
This Friday, however, you'll get to see the lush-lipped actress playing a corset-wearing prostitute in the Western thriller "Jonah Hex." Personally, we think her character would get a hell of a lot more customers if she were wearing the Emporio Armani undies.
In related news, check out soccer stud Cristiano Ronaldo's new ads for Emporio Armani Underwear and Armani Jeans.