The company has created "Quickie Vans" to crisscross the country from August 1 through October 31st, visiting 92 cities from coast to coast to offer complimentary makeunders and free samples.
This Quickie event is the precursor to bus tour featuring BE founder Leslie Blodgett. Beginning in October, she'll visit retailers on the East Coast, including Bloomingdale's in New York City, Nordstrom in Richmond, VA. and Sephora in St. John's, FL.
Bare Escentuals is leaving room for one undecided stop on the tour -- fans will be able to vote for a mystery stop via a forthcoming Facebook app.
In an interview with WWD, Blodgett was asked if she'll be taking a new iPad with her on tour. Her pot-stirring response? "No, I'll stick to the Kindle. I know what it's like to be copied." Seems she's not keen on all the new mineral-makeup brands trying to cash in on her success.
Blodgett regularly embarks on regional bus tours to interact with an engage her fans, but this time around the beauty maven will hit the road in magician David Copperfield's former tour bus.
Who knows what makeup magic tricks she may perform. Learn more at BareEscentuals.com/Quickie.