Odds are, it's Lady Gaga.
M.A.C.'s Viva Glam Lipstick in the Lady Gaga-inspired shade, "Gaga," a pale, flirty pink, tops the beauty bestseller list in both the Pacific and Mid-Atlantic regions of the United States, according to today's WWD.
West coasters, perhaps fittingly, are also jonesing for M.A.C. Eyeshadow in Shroom.
The West North Central region is a little more conservative; Clinique clocks in as the favored brand, with their Quickliner for Eyes in Chocolate, Quickliner for Lips in Lipblush and Soft Pressed Powder in New Clover taking the cake.
But it's the Mid-Atlantic states that seem to have the biggest beauty appetite, showing the highest increase sales since the beginning of 2010, along with a taste for suggestive names: Orgasm and Naked Lunch, a blush by Nars and an eye shadow by M.A.C., respectively, both top the charts from Pennsylvania to Virginia.
Also popular? The one beauty product that you really need for summer.