Saturday's Burberry Prorsum Spring/Summer 2011 menswear show won't just be about the clothes -- it'll be about the music, too.
The luxury brand is set to introduce Burberry Acoustic, a collaboration between the designer label and British artists who have been selected by Burberry Chief Creative Officer Christopher Bailey.
"We felt that with the great interaction that we have experienced with our social media Web site, artofthetrench, that we could collaborate with musicians and artists to put together an incredible group of ongoing acoustic sessions from some of the finest talent coming out of the U.K. and bring them to the broad global Burberry audience."
Burberry is taking on multi- and social media with a fashionable frenzy: The menswear show will be streamed live June 19 (you'll be able to watch it again later, too), and you can check out videos from Burberry Acoustic acts Life on Film and Misty -- filmed exclusively for Burberry -- right now.
Oh, and if you like what you see from the new collection, outerwear and accessories from the runway will be available for order immediately following the show until June 26, with delivery in six to eight weeks.
And if that's not enough high-tech shopping for you, check out these stylish apps. Talk about fast fashion!