Screen shot 'What To Wear.' Glamour

A look at new site What to Wear. Photo courtesy of

Have you ever looked in the mirror and wondered if your outfit is avant-garde or just downright clownish?

If you're brave enough to snap a picture of yourself and upload it to What to Wear, you're bound to receive an expert opinion in minutes. -- a shopping engine focusing on the visual side of product search, with millions of items at your finger tips -- has teamed up with Glamour magazine to bring this interactive fashion Q&A site to life.

"What to Wear is different from other Q&A sites because you can get answers to your fashion questions from the real style authorities -- celebrity stylists, top fashion bloggers, and Glamour experts," explains Abigail Holtz, product manager at

"In addition, What to Wear gives visitors visual answers, with links to products and outfits that can be easily purchased from online retailers."

Ask your toughest fashion questions and receive answers that visually demonstrate what to wear or buy via's proprietary Style Visualization technology. It's like getting the celebrity treatment or using the service of a professional stylist -- but without ever receiving a bill.

Acting as the site's experts are Nicole Chavez, Susan Joy, and Tammy Eckenswiller, who count Scarlett Johansson, Catherine Zeta-Jones, Rachel Bilson, Mary-Kate Olsen, Rihanna, and Alexa Chung among their clients.

Featured users 'What To Wear.' Glamour

Featured users on What To Wear. Photo courtesy of

Prior to the creation of What to Wear, the stylists had been giving real-time fashion tips via Twitter. "A few months back, we decided to search "what to wear" on Twitter and found that thousands of fashion questions are cast into the Twittersphere, only to remain unanswered!" Holtz says. "It became clear that there is a tremendous need for a place to get and give fashion advice."

The site relies on social media familiarity and use in order for users and experts to chat, share, upload, and easily navigate the layout, which has interactivity similar to that of Facebook. Users can choose to follow specific stylists and conversations, as well as weigh in on whether they like or dislike a stylist's answer.

The democratization of fashion has arrived with a new tech-savvy makeover, and we have just one inquiry: Do you have your fashion questions ready?

In related news, read about hairstylist Rita Hazan's interactive site.