Jeremy Renner Menswear Magazine 2010 gray suit white shirt white pocket square

Jeremy Renner is the man on Menswear magazine. Photo: Matthias Vriens-McGrath

Well, there goes half my wardrobe!

The dos and don'ts of dressing for dudes are laid bare in the Fall 2010/Spring 2011 issue of Menswear magazine, a seasonal publication featuring cover guy Jeremy Renner looking like a dapper "do" in a gray Dior Homme wool suit, an Armani cotton shirt, and a Thom Browne pocket square, reports WWD.

Inside the magazine, a relaunch of the Fairchild publication, thirty industry experts -- including stylists, designers, and celebrities -- weigh in on the biggest fashion faux pas boys make.

John Varvatos believes it's "square-toed shoes" (guilty!), while Thakoon Panichgul says it's "the Justin Bieber bang sweep" (I think he means you, Tom Brady!).

But perhaps Dior Homme's Kris Van Assche sums it up best: "Dressing to show what one has rather than who one is."


Renner is definitely someone who doesn't put on airs when he gets dressed: The star of the acclaimed drama "The Hurt Locker" arrived for his photo shoot sporting worn-in gray jeans and a Led Zeppelin T-shirt.

"Style to me is something that represents your personality," explains the Oscar nominee, who was photographed by Matthias Vriens-McGrath.

"If you look at any of the photos [from awards season], I have an H&M shirt on with, like, a Louis [Vuitton] jacket, and I probably have some shoes from Aldo. When it comes to fashion, I don't like things where it looks like you really tried."

Still, style seems to come effortlessly to the 39-year-old, who is shown looking casual cool in a John Varvatos cotton tee; an Acne cotton denim shirt with cotton denim Levi's and Etiqueta Negra belt; and a Polo Ralph Lauren leather jacket, J.Crew cotton sweatshirt, and Giorgio Armani cotton pants.

Menswear magazine's premiere issue -- which also features articles on Jil Sander creative director Raf Simons, the retrosexual revolution, and spring suits for 2011 -- arrives on newsstands June 21.

jeremy renner menswear magazine inside black top toast of the town

Menswear magazine raises its glass to Renner. Photo: Matthias Vriens-McGrath

In other men's magazine news, read why Lance Armstrong is angry at Outside.