Fashion companies have reportedly invested over $7 million in dressing the women this time 'round, according to The Sunday Times, and major player Nike is putting its best design efforts behind the all-white outfits of past champions Maria Sharapova and Serena Williams, among other stars.
Sharapova will don the "Lawn Rose" dress, which has a crisscross bodice and cascading skirt inspired by English rose petals.
Williams, on the other hand, will wear the "Control Lawn" dress, which has a square neckline, pin-tuck detailing, and cherry red piping inspired by the traditional strawberries-and-cream dessert served at the tournament.
Stella McCartney is also lending her design expertise to the event, creating a dress for Adidas with breathable mesh panels to be worn by Danish player Caroline Wozniacki, who is also the face of the Stella McCartney for Adidas label.
"It was important to show real women working out and showing their bodies," McCartney told the Times, "and to marry the two worlds, fashion and sport, which is what the collaboration is all about."
In related news, read more about McCartney's recently announced pregnancy.