Yes, Virginia, there is a Santa Claus. And it looks like there'll be Christmas in July this year.
Why? Because Abercrombie & Fitch has confirmed to StyleList that it is relaunching its sexy A&F Quarterly magazine, which is set to arrive July 17. In addition they are giving us a sneak peek inside the issue (see below).
Available for pre-order now, the magazine -- known to feature many a steamy set of six-pack abs -- will cost $10 and be sold both online and in-store.
The first issue since the magazine was dropped in 2003 (we're still wearing black armbands) will be "sexy, playful, and provocative -- it's everything we love about Abercrombie & Fitch," a company spokesperson tells StyleList.
Adding that the issue will be themed around a Hollywood screen test and be shot by famed envelope-pushing photographer Bruce Weber.
The playful and provocative issue -- which ties in with the retailer's back-to-school campaign -- will also include behind-the-scenes imagery to give readers a backstage pass of sorts behind Weber's screen test.
Well, that's our summer planned.
The magazine relaunch, the spokesperson says, will be "part of a larger marketing campaign that ties in with in-store happenings in July."
Drop by your nearest Abercrombie & Fitch store to find out more... and let the drooling begin!
Speaking of relaunches, read about the just-released issue of Menswear magazine.