Alexander McQueen's more casual and affordable diffusion line, McQ, now has a new creative director after the death of McQueen in February.

According to Vogue UK, Pina Ferlisi, formerly the creative director of Generra, was tapped for the position and will report to Sarah Burton, the new creative director of the Alexander McQueen label.

Besides the hip contemporary brand Generra, whose creative directors are now husband-wife team Swaim and Christina Hutson of the defunct Obedient Sons and Daughters, 44-year-old Canadian Ferlisi has logged time as executive vice president of design at Gap from 2003 to 2006, where she is noted for revamping the brand.

Before that, she was creative director of Marc by Marc Jacobs from 1998 to 2001 and also held the same title at Coach.

One of Ferlisi's first jobs was working alongside Marc Jacobs at Perry Ellis, where she stayed for three years and worked on the infamous "grunge collection" that got Jacobs booted from the company, reports The Guardian.

After Ferlisi declined to join Jacobs when he launched his eponymous label ("I'm more of a casual-clothes kind of person, so that wasn't really me," she said of her reasoning), she worked at Tommy Hilfiger before eventually teaming up with Jacobs again on the debut of his now uber-popular diffusion line.

Just what she'll do with the 4-year-old McQ label, which hinges on "the essence and spirit of youth and subcultures. The concepts of anarchy, rebellion, and revolution," we'll have to wait and see.

In related news, read more about the McQueen label.