Malin Akerman Josh Duhamel Katie Holmes J.Crew Romantics photo shoot

Malin Ackerman, Josh Duhamel, and Katie Holmes at their J.Crew "Romantics" shoot. Photo: AP

J.Crew is making the leap to the silver screen.

The preppy fashion retailer is playing a major role in the new film "The Romantics."

In New York City, promotional photos were taken of the stars of the movie -- including Malin Ackerman, Josh Duhamel, and Katie Holmes -- decked out in Fall 2010 J.Crew.

"The Romantics," which made its debut at the Sundance Film Festival in January but has no official release date, is about seven close pals reuniting for the wedding of two of their friends (Duhamel and Anna Paquin).

The problem is that the bride and maid of honor (Holmes) have a history of fighting over the groom. Sounds delicious, right?

The cast wears a lot of the retailer's "wares" during the film, InStyle reports, which makes sense, given that the J.Crew Bridal store just opened on New York City's Madison Avenue.

Spokespeople for J.Crew declined to release additional details.

In related news, check out what else Katie Holmes is modeling.