Set to launch on July 15, a month before the movie, the limited edition items will include three separate eau de parfum fragrances and a candle trio, all dressed in gorgeous packaging designed by co-founder and creative director Alina Roytberg to celebrate the movie's voyage through the countries of Italy, India, and Indonesia.
Co-founder and fragrance designer Lev Glazman was immediately inspired when Sony approached Fresh for ideas for a scent.
"Fragrance is a big part of my own spiritual journey. I have always been emotionally attached to scent. It is how I organize my own memories, the special moments in my life. With every chapter of 'Eat, Pray Love,' I found myself automatically translating each into a scent," says Glazman.
Three different scents emerged: Eat, Pray, and Love.
"Eat" celebrates the sweetness of Italy's famous desserts and wines, with notes of bright lemon and basil balanced by creamy cannoli, caramel, meringue, and vanilla that is topped off with sparkling Prosecco and Limoncello.
"Pray" journeys to India's sultry incense and spice history with jasmine, pink pepper, patchouli, amber, juniper berry, cardamom, and musk for a woodsy scent laced in exoticism.
"Love" captures the emotion with notes of bergamot, red currant, mango blossom, jasmine, sandalwood, and velvet amber, and is inspired by Indonesia's tropical and sunny floral landscape.
Each one ounce scent will retail for $32, while a darling travel-sized candle collection of all three scents will be $45. All items will be available in Fresh stores and on Fresh.com.
We'll be counting down the days.