Dear StyleList,

San Francisco is an environmentally conscious city where low-impact living is all the rage. But we still go for high-impact, dramatic makeup!

Eyes: The smoky eye is on fire in San Francisco. We prefer colors from the brown family for day and the classic black smoky eye for an evening look. Try products from Pin Up Cosmetics, a San Francisco based online retailer that carries natural, vegan and organic cosmetics -- perfect for the crunchy set. Their loose mineral eye shadow in Lulu Luxe has just the right amount of pay-off to achieve a smoky eye for day, while Damsel adds drama for an evening look.

Lips: The trend is subtle color like shell pink or soft red. Pin Up Cosmetic's vegan lip gloss is big, in Pink Grapefruit and Hot Dish.

Nails: We're going for the best of both worlds - natural shapes and dramatic hues. Nails are well-groomed, short to medium length. The big trend is dark nails, red or brown. Non-toxic lacquers such as Zoya are a top choice.

Hair: Bold color and shine are in: Warm blonde tones with a honey highlight; beautiful color choices such as cinnamon, chestnut, chocolate, auburn, maple, and strawberry. Think black hair is all one color? A rainbow of black hair choices are trending in San Francisco: Velvet black, blue black, jet black, darkest brown or a raven black, often with a highlight and undertones of crimson, chocolate or purple. Many Bay Area women are fans of celebrity stylist Fritz Clay , whose Hair Play Salons cater to natural hair styles with lots of movement. Clay has created a popular product called Set; a weightless detangling moisturizing foam lotion that defrizzes without flaking.

If you're in San Francisco (or you just want to get into natural beauty), stores such as Rainbow Grocery, Whole Foods and The Real Food Company are the hip places to shop for local, fresh and organic beauty products. Come visit!

Love,
Aprill

Beauty Trends showcases top trends happening right now in cities across the country. Visit Seed.com to learn how you can contribute.