We recently learned that Evan Rachel Wood is the face of a women's scent for Gucci, launching this fall.

More on the collaboration has been revealed, at a festa for the new scent, called Gucci Guilty, in Rome earlier this week.

Flanked by Gucci creative director Frida Giannini and ad-campaign director Frank Miller, Wood dazzled the Italian glitterati. The partygoers got a sneak peek at the 60-second commercial in 3-D.

In an interview with WWD, Giannini gave more insight into choosing Wood for the ad, explaining that Wood's tattoo fit right in, "an homage to Pink Floyd's 'Shine On You Crazy Diamond.'

"Her tattoo is part of her character, so we left it in. We didn't want to transform her into someone else," said an upbeat Giannini. She said the ad's fittingly noir soundtrack is courtesy of London-based band Friendly Fires and its cover version of Depeche Mode's song 'Strange Love.'"

Unfortunately, you'll have to wait until September for a whiff of the intriguing-sounding Guilty.