The Aldo Group has entered into a partnership with JCPenney, allowing the retailer to be the exclusive department store seller of Aldo's "Call It Spring" brand.
Call It Spring will launch shop-in-shops at 100 JCPenney stores and on JCP.com in Spring 2011, and an additional 500 JCPenney stores in Fall 2011.
These sizable shops -- 600 square feet for women and 400 square feet for men -- will carry footwear and accessories. And if you cannot wait until then, you can hit JCPenney's Manhattan Mall location in New York City this fall.
Targeted toward the 15-30 year-old customer, prices will range from $29.99 to $69.99.
"Call It Spring is an exciting addition to our footwear and accessories collections and will further establish JC Penney as a style authority and first choice destination for the modern customer," said said Myron E. (Mike) Ullman, III, chairman and CEO of JCPenney in a statement.
"JC Penney's commitment to the modern customer makes it the perfect place for Call It Spring to grow and prosper alongside other strong international brands such as Sephora and Mango," added Aldo Bensadoun, CEO of The Aldo Group, in a statement.
In other partnerships, see Jean Paul Gaultier's lingerie collaboration with La Perla.