JCPenney to Sell Aldo Shoes

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Jun 30th 2010 at 1:00PM

Aldo JCPenney shoe collection girls tan over-the-knee boots cowboy boots

Aldo "Call It Spring" boots to be sold at JCPenney. Photo courtesy of JCPenney

Now they're talking ... shoes.

The Aldo Group has entered into a partnership with JCPenney, allowing the retailer to be the exclusive department store seller of Aldo's "Call It Spring" brand.

Call It Spring will launch shop-in-shops at 100 JCPenney stores and on JCP.com in Spring 2011, and an additional 500 JCPenney stores in Fall 2011.

These sizable shops -- 600 square feet for women and 400 square feet for men -- will carry footwear and accessories. And if you cannot wait until then, you can hit JCPenney's Manhattan Mall location in New York City this fall.

Targeted toward the 15-30 year-old customer, prices will range from $29.99 to $69.99.

"Call It Spring is an exciting addition to our footwear and accessories collections and will further establish JC Penney as a style authority and first choice destination for the modern customer," said said Myron E. (Mike) Ullman, III, chairman and CEO of JCPenney in a statement.

"JC Penney's commitment to the modern customer makes it the perfect place for Call It Spring to grow and prosper alongside other strong international brands such as Sephora and Mango," added Aldo Bensadoun, CEO of The Aldo Group, in a statement.

Aldo JCPenney shoe collection girl black boots two guys black loafers

Aldo shoes to be sold at special JCPenney shop-in-shops. Photo courtesy of JCPenney

JCPenney has been stepping it up recently when it comes to the label-conscious fashion customer. MNG by Mango and Liz Claiborne will hit stores this fall and Olsenboye, launched last year, continues to be a bright spot, along with I "Heart" Ronson and Allen B.

In other partnerships, see Jean Paul Gaultier's lingerie collaboration with La Perla.

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Filed under: Accessories, Fashion, News, Designers & Brands, Shopping
Tags: Aldo, boots, Call It Spring, Collaborations, JCPenney, Shoes, Shop-in-Shops

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READER COMMENTS

(10)Add A Comment

Susan Jones, 6-30-2010, 5:44PM

Good! I sure hope they are finally going to have shoes that fit a size 12 woman!

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Blake T., 6-30-2010, 5:53PM

Never heard of Aldo shoes, but judging by the ones tij the pics, they are very ghetto.

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Marcia King, 6-30-2010, 6:39PM

My son in-law once bought a pair of Aldo's shoe aand had to throw it in the garbage the first time he wore them, there were hard has a rock and very cheaply made, Aldo and JCPenney should be happy together two company that deals in cheap stuff

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Richard Hight, 6-30-2010, 6:40PM

Speaking as a former J C Penney All Star in the Del Almo Mall location in Torrance, California. Six time All Star George Duvan and I both worked the Men's Suits and accessories department . Working as a team, each covering for the other on days off.

It's good to see how our customers enjoy the highly exciting new clothing and shoe lines for both fashion minded ladies and their stylish gentelmen friends.

James Cash Penney had a dream he called the Golden Rule. A store you could count on to have what you needed, and if old JC didn't have it, chances are you really didn't need it anyway! The old man would be proud to walk the aisles of all the stores he once owned and operated during the depression. Every city that could afford to support a bank and grocery store was fair game for a Golden Rule department store that was later renamed J C Penny's.
Richard Hight 1984-87 Diamond All Star

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Masked Marvel, 6-30-2010, 6:44PM

UNCLE DICK WILL DEFINITELY BE INTERESTED IN THESE SHOES. HE MAY BUY A COUPLE OF WOMEN'S SHOES (I WONDER WHAT HE WANTS THESE FOR?)
UNCLE DICK WILL EXPECT A SIZEABLE DISCOUNT ON WHATEVER HE BUYS.

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tony, 6-30-2010, 11:13PM

Its all chinese, all crap so whats the diff. buy American all you traitors.

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tiffanie, 7-01-2010, 12:11AM

i'm sure EVERYTHING jcpenney sells is cheaply made in a sweat shop, c'mon now. people go there for cheap crap and will continue to.

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mark, 7-01-2010, 12:12AM

they look like f'n clown shoes! really! also STOP BUYING CHINESE IF YOU WANT A JOB YOUNG PEOPLE!!!!!!!! if we all and i we ALL stopped buy this crap the manufacturers would HAVE to return to the largest market on the planet. you IDIOTS buy walmart chinese sht and then wonder where the jobs are. even with your credit cards and phones. ever call for customer service and have someone you can barely understand tell you his name is bill? or chris? when you KNOW his name is like whoop zing tang? YOU ARE CAUSING THIS! everyone keeps saying, well you cant buy that, American made. well YES YOU CAN! just google it. you can find almost everything you want thats still made here. when china and mexico stop getting our business. people will start making more things here. to BE A PATRIOTIC AMERICAN...... YOU BUY AMERICAN MADE!

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