The enterprising designer just announced her collaboration with Pampers -- a division of Procter & Gamble -- on its first line of "fashion" diapers for baby girls and boys. The collection will debut at Target this month.
This means your trendy little bundle of joy can be "the poop" at the mommy-and-me playgroup. Dress the pint-sized fashionista in something from Gucci's new kid's line and you'll have your very own Suri Cruise.
"As a mom I wanted other moms and dads to have more options in every part of their lives --- even diapers," Rowley said in a statement. "It's the first piece of clothing your baby will ever wear and it should be special."
And parents know, a diaper can sometimes be very "special."
Rowley's Pampers will be available in 11 colorful styles including a cool madras pattern with faux back pockets -- perfect for your little prepster-in-training.
The line also includes a girlie ruffled look and a sweet numbers print. (Hey, you can start teaching junior pre-calculus on the changing table.)
In fact, these disposable designs are so cute that it may be hard to throw them in the diaper pail. Not!
Pampers said the collaboration marks the first time the brand has created a diaper that excels in "form, function and external design." No word on whether the new designs will cost more than the standard styles. (Or come with matching wipes.)
Meanwhile, fashion-conscious parents may want to clean up those messy nursery spills with a new line of runway-inspired sponges from "Project Runway" alum Christian Siriano. Seriously.