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Fall 2010 Fashion Previews for Banana Republic, Old Navy, Ann Taylor, Lands' End, and J.Crew

by StyleList Staff (Subscribe to StyleList Staff's posts)
Posted Jul 1st 2010 at 7:00PM  
65 Comments
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Curious as to what your local mall will be carrying this fall? From military influences to motorcycle jackets and excellent overcoats to sleek office wear, take a look at our handy guide to see what's in store for top retailers such as Banana Republic, Old Navy, Ann Taylor, Lands' End, and J.Crew.


BANANA REPUBLIC FALL 2010

Photos: Courtesy of Banana Republic

DESIGNER: Simon Keene, Creative director and EVP of design

INSPIRATION: The lack of definition between what we wear to work, to play, to relax. Pairing masculine shapes with feminine details. The Himalayas, with a nomadic feel.

TOP LOOKS: Cardi, cardi, cardi – from the simple, to the oversized cable knits, to the more shaped blazer jackets – it's all about the cardigan. Some of the outerwear pieces, like the camel wool military jacket, were super-strong as well.

ACCESSORIES: Cool, poufy shearling top hats. Sturdy cone-heeled suede boots in a sky blue color.

WHAT WE THOUGHT: It is so refreshing to see a presentation, from what is primarily a mall store, that does not have some sort of grouping that's obviously been designed to appeal to First Lady Michelle Obama, and the ladies who think they should dress like her. There's none of that in this collection. That said, it's not exactly the same Banana Republic that had a wide appeal. This collection is very fashion-y with shrunken blazers and cargo pants and trousers that have evolved into leggings with pockets. It was a very well-styled presentation, utilizing mountains of BR items, yet most looks were not fussy, but just interestingly layered.


OLD NAVY FALL 2010

Motorcycle jacket ($39.50) and chambray ruffle dress ($29.50) from Old Navy's Fall 2010 Collection. Photo: Courtesy of Old Navy

DESIGNER: Old Navy design team

INSPIRATION: It's a cross between vintage preppy and biker chic

TOP LOOKS: The fleece motorcycle jacket in six colors (!) including orange and purple, riding pants that are like leggings, but not.

ACCESSORIES: Just below-the-knee double buckle boots ($34.95), low boots – a cross between a cowboy and motorcycle for a mere $29.50, a khaki-colored bucket bag for $19.50.

WHAT WE THOUGHT: Old Navy is one of those stores that finds one item and just kills it – offering it in every color, variation and so on – so that if you wear it, you see yourself coming and going. However, there's something kind-of great about both the fleece motorcycle jacket, which can be worn as a blazer or even transitional outerwear, and the riding pants, which we can see getting in color after color.

This retailer also does a good job with evolving the cardigan sweater with new silhouettes and closures (toggles!) to keep it looking fresh.


ANN TAYLOR FALL 2010

Models in Ann Taylor Fall 2010 Collection. Photo: Courtesy of Ann Taylor

DESIGNER: Lisa Axelson for Ann Taylor

INSPIRATION: "I have a vision of the Ann Taylor woman going to Paris and being inspired and influenced by all these new buildings and the chicness of the Parisian women," Axelson told StyleList.

TOP LOOKS: Animal print sheath dresses, cropped leather motorcycle jackets paired with pencil skirts, perfect fall coats in camel or heather gray with ruffles, classic sweaters that can be worn for the office or while sitting fireside.

ACCESSORIES: Lots of bling-y bracelets and necklaces (best worn stacked) made to look like estate jewelry, oxford peeptoe booties, pale pink cashmere scarves, tall boots with a heel or flat in a riding style, bejeweled flats, leopard print pumps and clutches, a beautiful cream-colored satchel large enough to hold everything you own

WHAT WE THOUGHT: Ann Taylor continues to up the ante with each passing collection. The myriad of influences in their fall collection - Paris, military, old world glamour - manage to be stylistically on point while maintaining the true DNA of the brand. Ann Taylor devotees will still find comfort in the company's classicism while also being pleasantly surprised at the modern updates and influences.

LANDS' END FALL 2010

 Land's End Fall Winter 2010 preview

Photo courtesy of Lands' End

DESIGNER: Lands' End

INSPIRATION: For the core collection, a continuation of its classic, well-designed pieces. Lands' End CANVAS, the company's new younger, hipper lifestyle collection, is striving to be cool and to provide "must have pieces for everyday," senior merchandise manager Jennifer Stevens told StyleList.

TOP LOOKS: The core collection offers a great collection of charcoal dresses – a sheath with flat pleats at the neck; a button front, military-inspired sheath and even a polo dress.

ACCESSORIES: We would be remiss if we didn't profess our love for the classic canvas bag, though the new woven nylon luggage is pretty sweet too.

WHAT WE THOUGHT: The Lands' End core collection is just what you'd expect it to be – non-flashy, classic pieces that could be the base of any wardrobe. They've cornered the market on things like sheath dresses and cardigan sweaters (in Feel Good Yarn – cotton/nylon/wool, which feels like cashmere at $49.50).

The CANVAS collection is where the excitement is. This collection had a soft launch in Nov 2009 and is being launched in a big way for fall 2010. This younger, more trend-driven collection is pulled together with fashion-y items like sweater dress, boyfriend blazers and the like.

"The CANVAS customer is classic and preppy, but likes to mix it up. She educated about fashion, so that when we say boyfriend, she knows what we're talking about," Stevens explained.

Denim is a large component of CANVAS, with their jeans coming in five fits – straight leg, slim leg, super slim, boot cut and boyfriend. "In the core collection our jeans are about the waistband fit, in CANVAS, it's about the leg size," Stevens said.

J.CREW FALL 2010

J.Crew Fall 2010 presentation

J.Crew's "Grey Gardens"-inspired Fall 2010 collection. Photo courtesy of J.Crew

DESIGNER: Jenna Lyons for J.Crew

INSPIRATION: "This is all about Edie Beale-goes-to-Girl Scout camp," J.Crew Creative Director Jenna Lyons tells StyleList. "There's a bit of that grandma-chic that we always draw from. There are elements borrowed from the boys, but we decided she's at Girl Scout camp."

TOP LOOKS: The collection is, as usual, item-driven with great jackets -- particularly a boxy cropped one -- and vests leading the way. Of course, there is sparkle in the form of sequined T-shirts and skirts, and a new, super-featherweight lamé Jacquard tank. Trousers are full and cinched with belts, and there is a healthy representation of shorts.

ACCESSORIES: The Girl Scout influence also extends to accessories, hair, and makeup. "We let her earn brooches instead of badges," says Lyons. The models had a barely made-up but slightly flushed look and kind of brilliant braided bed head.

WHAT WE THOUGHT: The predominant tone in the presentation was olive. "I'm olive obsessed," Lyons says. "My olive fixation goes back to wanting to touch on the military moment." It was strong color set to play off of. We also loved the idea of shorts for fall, worn with tights, which is as practical as it is playful. Styled to a T, Lyons and her fellow J.Crewians delivered a strong collection that is consistent with their increasing demand for designer-like goods at a reasonable price point.

And if you like what you see here, check out what Ann Taylor is planning for Holiday 2010.
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Filed under: Fashion, Best of the Season, Designers & Brands
Tags: ann taylor, AnnTaylor, banana republic, fall 2010, fall 2010 fashion, Fall 2010 Fashion Trends, Fall2010, Fall2010Fashion, motorcycle jacket, MotorcycleJacket, office wear, OfficeWear, old navy, sweaters
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READER COMMENTS

(65)Add A Comment

Ben, 7-05-2010, 7:12AM

3 stars vote downvote upReport
Ben

You got to be kidding. Looks like someone raided the trash dump.Most unattractive I have seen.

Reply »

gust, 7-05-2010, 7:15AM

3 stars vote downvote upReport
gust

I like most of those fall styles. Ladies look a little "dressier". Especially like the fact that most accessories include tights or hose of some kind. Bring some attention to the legs, bare leg look is so boring.

Reply »

Stan, 7-05-2010, 7:44AM

3 stars vote downvote upReport
Stan

And woman talk about how men look. They look like they belong in a carnival show,

Reply »

Denny, 7-05-2010, 7:49AM

2.5 stars vote downvote upReport
Denny

I wouldn't be to excited about that jacket.I think you need to do a little research.

Reply »

boo, 7-05-2010, 7:56AM

2.5 stars vote downvote upReport
boo

ANN TAYLOR IS NOT THE SAME BEFORE... THE QUALITY IS NO GOOD. THE SERVICE IS VERY POOR.

Reply »

Carol, 7-05-2010, 8:07AM

3 stars vote downvote upReport
Carol

The fall "fashion"...HA! Not!!...this is taking beautiful women and making them look like frumps! Disgusting.

Reply »

Lisa, 7-05-2010, 7:56AM

Half a star vote downvote upReport
Lisa

WOULDN'T BE CAUGHT DEAD WEARING OLD NAVY CLOTHING. I DO LOVE ANN TAYLOR AND J. CREW THOUGH.

Reply »

S, 7-05-2010, 8:10AM

2 stars vote downvote upReport
S

ugly.....just plain ol ugly...no...wait....FUGLY!!!!!

Reply »

Julia, 7-05-2010, 8:17AM

3 stars vote downvote upReport
Julia

OMG! I might just be a teenager, but the Old Navy clothing is so pretty, I would mix the vintage preppy dress and motorbike jacket. it would look so awesome together and with some of the right touches and it would be marvelous. And people that don't like Old navy are rich snobs who have no good sense in cheap, affordable, pretty, and fashionable styles and those are the same people that will complain about not haviing any money left because you are idiotic enough to buy the most super expensive cheapest material available that makes the fashion list, that isn't even that pretty. But, the old navy material is so pretty and not the cheapest material that rips in one second that is in your hand.

Reply »

Choderman, 7-05-2010, 8:19AM

3 stars vote downvote upReport
Choderman

These colors are horrible! Winter is depressing enough!

Reply »

angel, 7-05-2010, 8:22AM

3 stars vote downvote upReport
angel

the j crew group looks like they came from a post war country. couldnt they have least brushed their hair??? some of the other fashions are good. however why do they equate fall fashions with dead neutral colors?? i would love to see reds, pinks, blues, yellows, etc... something that stands out from the dull winter outside, not mimic it.

Reply »

Christy Lauzon, 7-05-2010, 8:33AM

3 stars vote downvote upReport
Christy Lauzon

I love the new cloths line coming out. Being from Florida, we only have a few cold months, but using the layered look; you can always peel off. I think the prices are affordable, which is good considering were in a recession. Are those cloths made in the U.S.A.? That's important. Do the tags state that? We need to buy USA products. This will help the economy.

Reply »

akiko, 7-05-2010, 8:38AM

3 stars vote downvote upReport
akiko

Hey j crew say it not so that your going to sell that grey gardens collection you not serious it look like the homeless collection sad thing about that is somebody will buy it wow

Reply »

Linda, 7-05-2010, 9:12AM

2 stars vote downvote upReport
Linda

Like someone said earlier, "fugly".

Reply »

Jennifer, 7-05-2010, 12:39PM

2 stars vote downvote upReport
Jennifer

right on! at this point black looks colorful! mix some turquoise in with the gray, orange, gold! come on! If this is the fall line...shouldn't it be more colorful? I guess nature is the only one that knows what color is. And some of you people need to stop being so snobby, just because it cost more doesn't mean its better. I am not impressed with ann taylor. Got a few things from there over the year and can't say I would recommend you to spend your money there. But if you like it then good for you. I shop where I get the deals and how bout this...I look good and save money. Most clothes aren't made that great anymore so why spend more?

»

Mary, 7-05-2010, 8:52AM

3 stars vote downvote upReport
Mary

It's sad to see they've all taken color out of the fall clothing lines. It makes you feel dreary like the weather.

Reply »

awesomegirl, 7-05-2010, 9:00AM

2 stars vote downvote upReport
awesomegirl

old navy is really pretty and cute, have you even been to there stores?? and they get new clothes like everyday so there must be something you like i mean its very classy cool clothes.. and if you just copy everybody elses style then you are a looser because you just follow people.. unlike me who leads ppple so HA!!!!!

Reply »

Barbie, 7-05-2010, 9:02AM

2 stars vote downvote upReport
Barbie

Now you know why they call it "OLD" Navy. The colors are disgusting. Hate the styles too..looks like a circus act!

Reply »

Julia, 7-05-2010, 9:09AM

2 stars vote downvote upReport
Julia

Well, take a look at the other styles and then, look at Old Navy style again and maybe that will change your opinion. But, maybe there is a history of why they call it Old Navy, maybe it is because they try to bring some of the fashion back from the Olden Ages and mix it in with the present. I don't see any of the other "top fashionable" stores making anything pretty like Old Navy, but everyone has an opion of their own.

»

johnnie, 7-05-2010, 9:05AM

2.5 stars vote downvote upReport
johnnie

Awful. The models look like zombies.

Reply »

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