• Style
  • Women
  • Huff/Post50
  • Weddings
  • HealthyLiving
  • Divorce
  • Parents
  • Sign In / Register
  • stylelist home
  • huffpost style
  • FASHION
    • Departments

      Fashion News Fashion Features Fashion Trends Designers Models Accessories
      In The Market For Intern Diaries Step Into My Office Object of My Affection Stylelist Network Stories

      Featured

      Can You Guess The Child Model's Famous Aunt? Can You Guess The Child Model's Famous Aunt?
      Vintage-Obsessed Blogger Shares 18 Recent Finds Vintage-Obsessed Blogger Shares 18 Recent Finds
      Pinterest Cracks Down On Thinspirational Images Pinterest Cracks Down On Thinspirational Images
  • BEAUTY
    • Departments

      Beauty Basics Beauty News Beauty Features Beauty Trends Uptown Downtown Makeup Healthy Beautiful You
      Skin & Body Fragrance Nails Facetime The Unexpected Icon

      Featured

      This Student Reveals Her Bright-But-Wearable Pink Lipstick Shade This Student Reveals Her Bright-But-Wearable Pink Lipstick Shade
      Do You Use A Facespray Like This Yoga Instructor? Do You Use A Facespray Like This Yoga Instructor?
      Morgan Spurlock Waxes Philosophical On Mantyhose & Manscaping Morgan Spurlock Waxes Philosophical On Mantyhose & Manscaping
  • HAIR
    • Departments

      Hair Trends Hair How To

      Featured

      The Hair Doctor Is in: Consultation Is Key The Hair Doctor Is in: Consultation Is Key
      Guess Which Beauty Treatment She Gave The President Guess Which Beauty Treatment She Gave The President
      Can Pink Hair Look Sophisticated? Can Pink Hair Look Sophisticated?
  • CELEBRITY
    • Departments

      Style Evolution Look Of The Day Uptown|Downtown A Look Back

      Featured

      How Donna Summer Helped Me Through College How Donna Summer Helped Me Through College
      PHOTOS: Cameron Diaz's Life In 54 Looks PHOTOS: Cameron Diaz's Life In 54 Looks
      PHOTOS: 27 Stars Who Look More Beautiful Without Makeup PHOTOS: 27 Stars Who Look More Beautiful Without Makeup
  • CULTURE
    • Departments

      Art & Design Film Music Books & Magazines

      Featured

      How Long Does It Take To Become Mrs. Don Draper? How Long Does It Take To Become Mrs. Don Draper?
      5 Things This Hot New Musician Can't Live Without 5 Things This Hot New Musician Can't Live Without
      PHOTOS: SXSW Street Style PHOTOS: SXSW Street Style
  • FASHION WEEK
    • Departments

      Fashion Week Spring 2012 Fashion Week Fall 2012

      Featured

      Fashion Intern Tells All From Behind The Scenes At Two British Magazines Fashion Intern Tells All From Behind The Scenes At Two British Magazines
      Prada's Take On Ombre Prada's Take On Ombre
      The Intern Diaries: Behind The Scenes At A British Magazine The Intern Diaries: Behind The Scenes At A British Magazine
  • VIDEO
  • STYLELIST NETWORK

Internet Moguls Agree That Mobile Shopping Is the Future

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Jul 2nd 2010 at 4:00PM  
2 Comments
Share

HSN's Mindy Grossman. Photo: Getty Images

The next retail frontier to be conquered is your mobile phone.

"I've never seen anything grow faster than our mobile transactions," said Ben Fischman, president and CEO of Retail Convergence, which operates online sample sale site RueLaLa.com. "The opportunities we see with mobile technology are literally jaw dropping."

Mindy Grossman, the CEO of HSN, agreed that tapping into mobile phone technology is an amazing opportunity. "It's the ultimate way to be on the go," and gives retailers a leg up on targeting demographics. "Say there's a giant snowstorm in Minneapolis. We can send out a message offering a limited offer on snowblowers to customers in Minneapolis," she explained. "It will require us to think about what people are doing."

Grossman and Fischman were part of a panel that also included Michael Gould, chair and CEO of Bloomingdale's, that spoke on the "Retail Revolution: Transforming the World's Biggest Industry," at a recent luncheon organized by the Fashion Group International.

Though the still-not-recovered economy was the first topic of conversation for this panel, all three of these retailers admitted that their businesses are healthy, though they've learned to grow more nimble and focus on service.

"Speed is the defining in retail," Fischman admitted of his business. "Our customers can't touch and feel our products, so we must make everything else experiential. Great retail is exciting, so people will come and go regularly."

Grossman admitted that service and the psychology of what a customer wants is something HSN thinks about constantly. And "when we have a negative," she explained, describing a return or unsatisfactory experience, "if we can turn it around, these customers become our evangelists," spreading the word about the new HSN.

Bloomingdale's Gould admitted that his business is synergistic between the stores, the catalog and Bloomingdales.com. "The customer who uses these channels are 3.3 times more valuable than a one channel customer," he admitted, and the best of these customers shops these places 36 times each year.

Meanwhile read about how reusable shopping bags are bad for your health.
Read All Comments
Filed under: Fashion, News, Designers & Brands, Shopping
Tags: bloomingdales, HSN, mindy grossman, MindyGrossman, mobile shopping, MobileShopping, RueLala
Share

Style Around the Web

ImaxTree

ImaxTree

  • Make Up Tips For Girls With Glasses - Refinery29
  • How Celebs Work Red Into Their Wardrobe - FabSugar
  • Celebrity Wardrobe Malfunctions - The Daily Beast
  • Deodorants that Actually Work - Daily Candy
  • Would You Wear Long-Sleeve Shirts As Skirts? - The Frisky
  • Tricks That Guarantee Gorgeous Hair - Daily Makeover
  • Celebs Have Us Seeing Stars - People Style Watch

Related Videos

by 5min
  • How to Use the Craigslist and Ebay Apps For Mobile Shopping How to Use the Craigslist and Ebay Apps For Mobile Shopping Play Use the Craigslist app called CraigsPhone to buy or sell stuff in your area. Or use the Ebay Mobile App to buy or sell stuff anywhere in the world. Save time and money with these great shopping apps.
  • eMarketer's Noah Elkin on Mobile Commerce Trends eMarketer's Noah Elkin on Mobile Commerce Trends Play The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?". Noah Elkin from eMarketer explains what happens in the market these days regarding mobile e-commerce penetration.
  • How to Shop on eBay How to Shop on eBay Play Looking for a educational resource on How To Shop On eBay? This useful bite-size tutorial explains accurately how it's done, and will help you get good at internet useful tips, shopping online. Enjoy this instructional video from the world's most comprehensive library of free factual video content online.
  • Best Holiday Bargain Shopping Apps Best Holiday Bargain Shopping Apps Play In this 30 Second Challenge, each of your AppJudgment hosts gets half a minute to give you the best in bargain mobile apps for the holiday season. Watch to see who succeeds and who fails... and get some shopping tips along the way.

READER COMMENTS

(1)Add A Comment

batsale, 7-03-2010, 10:14AM

2 stars vote downvote upReport
batsale

opportunity. "It's the ultimate way to be on the go," and gives retailers a leg up on targeting demographics


↑↑↑↑↑↑↑↑↑↑↑↑↑↑hehe,please click my name,go my lin-ks↑↑↑↑↑↑↑↑↑↑↑↑

,the good mall to pick your fashion

you can find many [c h e a p] and [f a s h i o n][s t u f f]
(ni-ke ,jordan ,su-pra,Sh-ox ,Pu ma ) 35 U-SD
(lv co ach ,[p r a d a, c h a n e l], [g u c c i] [ h a n d-b a g] 35 U S D
(c-h-a n-e-l w-a-l-l-e-t) 15 U S D
(D & G s u n g l a s s e s) 15 U S D
(new e-r-a-c-a-p) 15 U S D

p a y p a l[ a c c e p t] dont miss it

Reply »

 
ADD A COMMENT
  • NEW USER
  • RETURNING USERS
  • AOL/AIM USERS

Got something to say? Say it!

Simply enter your name and e-mail address, and you'll receive an email confirming your comment and issuing you a password. Use that password, and you're good to go.

If you already have an AOL/AIM screenname, log in under the other tabs.

Happy commenting, and keep it classy.

Members enter your username and password.

Enter your AOL or AIM screenname and password.

ADVERTISEMENT

STAY IN THE LOOP!

Most Popular

 
 

Hot on Facebook

 
 
8 Foods That Can Be Used As Beauty Products
Priscilla Presley Goes From Army Brat To Rock Royalty
Look Of The Day: Liu Wen Shines In Cannes
ellie-krupnick: I Went Ombre And My Mom Didn't Even Cry
Wearing Two Necklaces Instead Of One? And Other Ways To Make A Statement
13 Remedies To Treat Thirsty Locks

MORE ON Stylelist

Oprahwinfreyhouse
Design Oprah Winfrey Officially Lists Her Swank Chicago Co-Op
The Clothes Horse
Stylelist Network Gloomy-Weather Fashion: From The Stylelist Network
Facetimechristinedayrit400
Beauty Beauty Street Style: Christine Dayrit, Biology Student, Reveals Her Bright-But-Wearable Pink Lipstick Shade
Dream Decks
Inspiration 30 Dream Decks For Lounge Lovers
Beachthemed Living Room
Home Design Decor Ideas: This Living Room Gets A Beach Style Update (VIDEO)
Fruit Cups 1
DIY Craft Of The Day: Make These Adorable Mugs

SITES WE LOVE

Goodbye, Bean Necklace: Tiffany Might Ditch Elsa Peretti From Its Lineup

Michael Kors Gets The Man Repeller Treatment

What To Wear To Wynwood's Hottest Galleries

Stevie Nicks' Truly Epic Outfits Through The Years

Michelle Rodriguez Rocks Daring Bikini

The End Of An Era?

Christian Louboutin Doesn’t Really Want to Hurt You

Anne V. Seen ‘Sharing a Drink’ With Jared Leto

Drew Barrymore Might Get Married in Chanel; Another Attempt to Ban Sagging Pants

Soap Up The Sun: COR The Silver Soap

Short Stack: 10 Cool Bottoms

Spotlight: Smooth Your Strands With Suave®: Presenting the Keratin Infusion™ Shampoo and Conditioner

Wear One Mint Green Top 3 Ways

Link Time: Christian Louboutin Says "It's Not My Job to Create Something Comfortable"

The Stars Bring Out Jaw-Dropping Glamour at Cannes - See Every Look Thus Far!

Kim Kardashian a Kopy Kat?

Priscilla Chan’s Wedding Secret

Mozart Meets the Future

EVEN MORE ON Stylelist

Beauty Basics
Clean Home
Know-How
Hair Highlights
Design Destinations
DIY STYLE
Home Products
Minute Makeover
 
  • Terms of Service
  • Privacy Policy
  • Trademarks
  • Advertise
  • About Our Ads
  • Get AOL
 
 
© 2012 AOL Inc. All Rights Reserved