The iconic Italian leather goods house Bottega Veneta is celebrating its nearly 45 years in business with an innovative website upgrade.
The new bottegaveneta.com has been updated with sleek art direction, full-screen views of the high-quality merchandise, an interactive catalog that allows users to put the models in motion, new e-commerce features creating a more streamlined shopping experience and, our favorite part, an array of amazing fashion videos depicting the creation of the products, the fashion shows and ad campaigns, and more.
"One of our primary objectives in evolving bottegaveneta.com was to present the Bottega Veneta product in a way that captures its defining qualities," Bottega Veneta's creative director Tomas Maier said in a statement. "We wanted to convey the quality of the materials, the meticulousness and individuality of the craftsmanship, the timelessness of the design, and the subtlety of the palette. I'm very proud of the result. Visually, the site is a true reflection of the brand -- understated, luxurious, beautiful and functional. We are finally able to invite our customers into the complete narrative of Bottega Veneta, beginning with the artisan and continuing to the final product."
In order to show its customers the insane craftsmanship that goes into each Bottega Veneta masterpiece, the site's 'Hand of the Artisan' video takes a behind-the-scenes look of the making of the company's signature leather goods -- from hand-woven bags to shoes and furniture -- dresses, fine jewelry and glassware.
We're also absolutely loving the exclusive 'Art of Collaboration' video series that celebrates the brand's ad campaign photographers, such as Nan Goldin, Steven Meisel, Annie Leibovitz and Nick Knight. Each intimate film shows the making of the ads along with a voice-over by Maier talking about each inspiring artist.
Look out for further expansion of the website in 2011, when the company commemorates its 45 years in fashion. What do you think? Do you like the new site? Let us know by leaving a comment.