Bruce Willis

Bruce Willis enters the fragrance market this week with an eponymous cologne. Photo: Getty Image

"Die Hard" fans take note. Bruce Willis is now in the beauty biz.

We first reported about the action star's fragrance deal back in April. And he will officially launch his new fragrance dubbed "Bruce Willis" this week with German beauty company LR Health & Beauty Systems.

The bottle and the juice echo the strong masculine image associated with WIllis. Poured into a glass square bottle with a metal label and a sustainable cedar wood cap, the gray hued scent features notes of grapefruit, pepper and vetiver.

"The development of my new fragrance together with the very committed and passionate LR team was really a lot of fun," Willis said at a recent press conference. "The products stand for individuality, uniqueness and sustainability. That's what convinced me and what unites me with LR."

The cologne will be flanked by a spray deodorant, hair and body wash, and after shave balm -- all to be packaged in brushed aluminum bottles.

Oh, the sweet smell of success!

Did you know that you could smell like your favorite dead celebrity?