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January Jones Transforms for Celebrity Hairstylist Mark Townsend's Markt Beauty

by Grace Gold (Subscribe to Grace Gold's posts)
Posted Jul 6th 2010 at 3:15PM  
16 Comments
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January Jones Markt Beauty

January Jones vamps it up for a 1920s style photo shoot for Markbeauty.com Photo: Don Flood

We're so used to seeing Mad Men's January Jones dressed as a prim and proper 1950s housewife that Jones' latest photo shoot as a wild and free 1920s Clara Bow-like flapper for Marktbeauty.com had us doing a double take -- and wow!

Celeb hair stylist and site founder Mark Townsend thought it was time for the 32-year-old actress to break out of her comfort zone.

"I really wanted to give her a new look, she can be such a chameleon, but we usually see her with a classic, very Grace Kelly look. Makeup artist Rachel Goodwin and I were inspired by 1920s sirens and we wanted to show the power of hair and makeup and how they can be used to really transform a person's look," Townsend tells StyleList.

Rest assured, the North Dakota native didn't shear off her trademark blonde bob for the shoot.
January Jones

A fresh-faced January Jones. Photo: John Shearer, Getty Images for GQ Magazine


"I used a wig from garlanddrake.com in a red shade and cut it into a bob with choppy ends by using thinning shears on the bottom two inches," reveals Townsend. "To give the hair incredible shine, I sprayed Moroccanoil Glimmer Shine Spray. To keep the hair in place, I used Dove Damage Therapy Extra Hold Hairspray."

Meanwhile, Goodwin dramatically changed Jones' brows into the steeply stenciled arch brows and sultry noir-red lip of the flapper girl.

"This look was influenced by surrealist black and white photography from Paris in the '20s," says Goodwin.

In another photo, Jones comes full circle with a classic rich brow and pale lip that 1960s icons Jacqueline Kennedy Onassis and Elizabeth Taylor were known for wearing.

We can't wait to see which celeb metamorphoses next under the talented hands of Townsend and Goodwin.

Check out another nearly unrecognizable star transformation for Marktbeauty.com that had us ohhing and ahhing.
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Filed under: Beauty, Hair, News, Makeup, Celebrity Beauty, Celebrity Hair
Tags: January Jones, Mark Townsend, Markt Beauty, MarktBeauty, Rachel Goodwin
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READER COMMENTS

(16)Add A Comment

John F.C. Taylor, 7-07-2010, 7:45AM

2.5 stars vote downvote upReport
John F.C. Taylor

I wouldn't have recognised her anyway. I don't watch Mad Men.

Reply »

Sydney, 7-07-2010, 8:03AM

2.5 stars vote downvote upReport
Sydney

Wow, they really did mask January's appearance - totally! I guess that means they did a really good job!

Reply »

Frank, 7-08-2010, 7:21PM

2 stars vote downvote upReport
Frank

The make up looks like clown make up

A very beautiful women transformed into a clown with nice hair.

nice work

Reply »

bren, 7-07-2010, 10:33AM

3 stars vote downvote upReport
bren

Never heard of her!

Reply »

Nabil Alsharia, 7-08-2010, 11:09AM

2 stars vote downvote upReport
Nabil Alsharia

I like this new look. Anyway, I'll jump her bones in the same way that Rep. Barton would jump on Tony Hayworth, from BP.

Reply »

Scp, 7-07-2010, 3:15PM

2 stars vote downvote upReport
Scp

Who is she anyway? Never heard of her and why would I recognize her?

Reply »

T.J., 7-07-2010, 11:44AM

2 stars vote downvote upReport
T.J.

LOOKS LIKE DARYL HANNAH FROM BLADE RUNNER IN THIS AD. I ONLY HOPE THAT HARRISON FORD IS AROUND WHEN YOU NEED HIM. LOL

Reply »

JEB BUCKINGHAM, 7-07-2010, 11:36AM

2 stars vote downvote upReport
JEB BUCKINGHAM

If you've got a good thing going that works for you, you don't change it! That new hair style is hideous. She had the most beautiful blonde hair! I hope that SHE'S happy with it.

Reply »

Barb, 7-07-2010, 7:14PM

2.5 stars vote downvote upReport
Barb

Read the article Jeb - it was a wig. She still has her blonde hair.

»

Gigi, 7-07-2010, 12:48PM

2 stars vote downvote upReport
Gigi

It would helped if they spelled 'blonde' right on the link to this. Poor 'e', always getting left out.

Reply »

Sarge, 7-07-2010, 1:12PM

2 stars vote downvote upReport
Sarge

Who is she, never heard of her.

Reply »

Michelle, 7-07-2010, 1:19PM

2 stars vote downvote upReport
Michelle

And why would you know who she is? Why would you watch Mad Men, anyway? After all, there are no sparkly vampires in it, so why bother ....

Reply »

Susan, 7-07-2010, 1:51PM

2 stars vote downvote upReport
Susan

She looks awful like that.

Reply »

hg, 7-07-2010, 2:04PM

2 stars vote downvote upReport
hg

TJ obivously you got needs---is this for you--harrison will not be around--DARYL aint Harrison--that's just the way it is different strokes for different folks ---so run along and get on e ot those kind

Reply »

hg, 7-07-2010, 2:21PM

2 stars vote downvote upReport
hg

michelle just calm down yor panic attack--get you some paxcil--what madd men-- liberache played an astounding piano and dont forget livin la vi la loca ricki martin shakin his bonn bonn-but a $27,000 bill left for me to pay as assumed is just out right crazy that aint bootyliscious At least SIR Elton is not such that cheapskating ridiculous----all comments accepted--free speech on or off tell it like it is

Reply »

La Rêveuse, 7-09-2010, 11:01PM

2 stars vote downvote upReport
La Rêveuse

She's from South Dakota, not North Dakota.

Reply »

 
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