Orlando Bloom is the face of Boss Orange men's fragrance. Photo: Mike Marsland/WireImage.com

Orlando Bloom -- your favorite recently-engaged Hollywood leading man -- has a new starring role.

He's the face of Hugo Boss latest men's fragrance Boss Orange.

"BOSS Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to," said Bloom in a release. "It's been really fun–and there's more to come!"

We're not quite sure what Bloom's referring to, since details on the campaign and the scent are on the DL. However, reports revealed that the men's fragrance will only be available in Europe.

But if the eau is as alluring as the man fronting it, we can't wait to get a whiff. Even if it's from across the pond!

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