He's the face of Hugo Boss latest men's fragrance Boss Orange.
"BOSS Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to," said Bloom in a release. "It's been really fun–and there's more to come!"
We're not quite sure what Bloom's referring to, since details on the campaign and the scent are on the DL. However, reports revealed that the men's fragrance will only be available in Europe.
But if the eau is as alluring as the man fronting it, we can't wait to get a whiff. Even if it's from across the pond!
Do you know which top-ranked American tennis player is lending his face to Lacoste's latest cologne? Click here to find out the hot young star that will be driving females crazy off the tennis court!